Unclassified

59 — LinkedIn Strategy

Status: CANONICAL · Commercial OS
Owner: Founder
Last verified: 2026-07-21

Purpose

The platform playbook for our single most important channel: where CS leaders, RevOps heads, and COOs — the buying committee (34) — scroll professionally. Everything here executes the content engine (56) and founder-led doctrine (57) on LinkedIn's specific physics.

Target audience: Founder (daily operator).

1. Positioning on the Platform

The founder's profile is a landing page — optimize it once, properly:

  • Headline: Building IntegrateWise — the workspace for human and AI collaborative work. Ex-MuleSoft architect & CSM. I was the Human API; now I'm retiring the job.
  • About: the 60-second founder story (14 §2) verbatim, ending with the doctrine line and a "see the morning" link.
  • Featured: the manifesto (54 LP-1) · the Day film · the POV page (54 LP-6).
  • Experience entries tell the two-sided credential (architect + CSM) as narrative, not job bullets.

2. The Post System (formats with LinkedIn physics)

Weekly skeleton (from 58 §4): Mon long-post (the essay, natively rewritten) · Tue–Thu excerpts · Fri build-log.

Format templates (complete, reusable):

F1 — The Wound Story (highest performer for our audience):

Line 1 (the hook, standalone): An $8M account went red. Everyone had the data. Nobody had the picture.
Then: 8–12 short lines telling the story (56 formats) · one structural lesson · no CTA (credibility posts sell by not selling). Product mention: zero.

F2 — The Teardown:

Hook: I counted every click of a CSM's morning. 8 tools. 47 minutes. Before the first customer call.
Body: the itemized ritual → the math (H × C × N napkin) → "this is a tax, not a job." CTA-light: "I write about ending this weekly → [newsletter]."

F3 — The Demotion Mirror:

Hook: You didn't stop believing in AI. You stopped believing in *that* AI.
Body: the demotion story (12 §3) → the three failures (Amnesia, Babysitting, Hallucination) → the principle (approval restores trust). Soft bridge allowed in final line.

F4 — The Build Log (T4):

Hook: Our signal engine was too noisy for three versions. Design partners told us. Here's v4's numbers.
Body: honest metrics, what changed, screenshot evidence. These posts convert skeptics — our exact market.

F5 — The Contrarian Take (used sparingly, 2×/month max):

Hook: Autonomous agents are a governance incident with a roadmap.
Body: the argument with mechanisms, not adjectives → our counter-principle ("The Twin prepares. The human approves."). Expect argument in comments; that's the distribution.

Mechanics: first line must survive truncation (it's the whole ad) · white space generously · links in first comment · 0–1 hashtags (they're dead weight) · post 8–9am ET Tue–Thu for the exec audience · never edit within the first hour (algorithm penalty).

3. The Conversion Layer

Posts build audience; comments and DMs build pipeline. The protocol (57 §3): every ICP-shaped commenter gets a substantive reply · pain-revealing replies get the soft-bridge DM within 24h · profile visitors from ICP companies (weekly review) get a connection note referencing the specific post they engaged: Saw the eight-tab thread resonated — curious what your team's version looks like. No pitch in the first message, ever. Target: 2–4 content-sourced discovery calls/week by launch (57 KPIs).

Outbound harmony: sales outbound T1 (37 Play 1) references the content ("the piece most CS leaders forward internally") — the feed warms the cold channel; never send outbound to someone mid-conversation in comments (crossing the streams reads as machinery).

4. What We Don't Do on LinkedIn

Polls (engagement junk) · "I'm humbled to announce" corporate voice · carousel-decks of recycled frameworks · tagging spree posts · AI-writing tells (em-dash storms, "delve," rhetorical triplets without content) — the audience that got burned by AI notices AI-flavored writing about AI trust; everything ships in the founder's actual voice or not at all.

KPIs: follower growth with ICP-share sampling (quality over count) · long-post average impressions trend · comment-to-post ratio (the resonance signal) · content-sourced discovery calls/week (the number) · DM protocol ≤ 24h compliance ≥ 90% (73 dashboards).

Related: 57 Founder-led · 56 Content · 58 Social · 60 Newsletter