Unclassified
Distribution Plan — 2026-07-21
Campaign: The Eight-Tab Morning, Itemized
Theme: T1 — The Human API (Teardown format)
Date: Tuesday, July 21, 2026
Channels & Timing
| Channel | Asset | Timing | Owner |
|---|---|---|---|
| Marketing site (canonical) | Full blog post | Publish Tue AM | PMM hat |
| LinkedIn — Founder profile | Long-post adaptation (native rewrite) | Tue 08:00 AM ET | Founder |
| LinkedIn — Founder profile | 5-slide carousel (morning tax visual) | Tue 09:00 AM ET | Founder |
| LinkedIn — Excerpt 1 | "47 minutes. Before the first customer call." | Wed 08:30 AM ET | Founder |
| LinkedIn — Excerpt 2 | "$162K/year on infrastructure that doesn't serve customers." | Thu 08:30 AM ET | Founder |
| LinkedIn — Excerpt 3 | "A human reconciles these. A human always has." | Fri 08:30 AM ET | Founder |
| Newsletter (The Workbench) | Full essay + 1 number + 1 thing learned | Tue 10:00 AM ET | Founder |
| X/Twitter | Thread (if T5-technical only; skip for this post) | — | — |
| HN | Event-based only; not applicable this week | — | — |
Engagement Protocol
Comment Protocol
- Answer every substantive comment within 24 hours.
- Pain-revealing replies get the soft-bridge DM within 24 hours:
"That eight-tab morning you described — that's literally what we're building against. Want to see what we've got? No pitch, 20 minutes."
- Profile visitors from ICP companies (weekly review) get a connection note referencing the specific post they engaged.
- Target: 2–4 content-sourced discovery calls this week.
Ratio Discipline
- ≥ 3 useful comments elsewhere per 1 post of our own.
- Show up as the person who understands the problem, not the vendor circling it.
Cross-Posting Rules
- LinkedIn long-post is a native rewrite, not a link dump.
- Links go in the first comment, not in the post body.
- 0–1 hashtags (they're dead weight).
- Never edit within the first hour (algorithm penalty).
- No engagement bait, no competitor dunking, no AI-writing tells.
Amplification
- Sales outbound (T1 sequence) references the piece: "the post most CS leaders forward internally."
- Never send outbound to someone mid-conversation in comments (crossing the streams reads as machinery).
KPI Tracking
| Metric | Target |
|---|---|
| Long-post impressions trend | Rising week-over-week |
| Comment-to-post ratio | ≥ 2% |
| Content-sourced discovery calls/week | 2–4 |
| DM protocol compliance | ≥ 90% within 24h |
| Newsletter open rate | ≥ 45% |
| Reply rate | ≥ 1% per issue |
Related Docs
- Content strategy:
docs/commercial/11-marketing/56-content-strategy.md - LinkedIn strategy:
docs/commercial/11-marketing/59-linkedin-strategy.md - Founder-led marketing:
docs/commercial/11-marketing/57-founder-led-marketing.md - SEO strategy:
docs/commercial/10-website/55-seo-strategy.md - Sales & marketing content:
docs/public/gtm/SALES_AND_MARKETING_CONTENT.md