{"slug":"strategy/business-strategy/distribution-plan-2026-07-21","title":"Distribution Plan — 2026-07-21","section":"strategy","sectionLabel":"Strategy","status":"unclassified","type":"document","path":"strategy/business-strategy/distribution-plan-2026-07-21.mdx","bytes":3711,"description":null,"updated":null,"source":"integratewise/Integratewise-docs-wiki","content":"\n**Campaign:** The Eight-Tab Morning, Itemized  \n**Theme:** T1 — The Human API (Teardown format)  \n**Date:** Tuesday, July 21, 2026\n\n---\n\n## Channels & Timing\n\n| Channel                    | Asset                                                        | Timing          | Owner   |\n| -------------------------- | ------------------------------------------------------------ | --------------- | ------- |\n| Marketing site (canonical) | Full blog post                                               | Publish Tue AM  | PMM hat |\n| LinkedIn — Founder profile | Long-post adaptation (native rewrite)                        | Tue 08:00 AM ET | Founder |\n| LinkedIn — Founder profile | 5-slide carousel (morning tax visual)                        | Tue 09:00 AM ET | Founder |\n| LinkedIn — Excerpt 1       | \"47 minutes. Before the first customer call.\"                | Wed 08:30 AM ET | Founder |\n| LinkedIn — Excerpt 2       | \"$162K/year on infrastructure that doesn't serve customers.\" | Thu 08:30 AM ET | Founder |\n| LinkedIn — Excerpt 3       | \"A human reconciles these. A human always has.\"              | Fri 08:30 AM ET | Founder |\n| Newsletter (The Workbench) | Full essay + 1 number + 1 thing learned                      | Tue 10:00 AM ET | Founder |\n| X/Twitter                  | Thread (if T5-technical only; skip for this post)            | —               | —       |\n| HN                         | Event-based only; not applicable this week                   | —               | —       |\n\n## Engagement Protocol\n\n### Comment Protocol\n\n- Answer every substantive comment within **24 hours**.\n- Pain-revealing replies get the soft-bridge DM within **24 hours**:\n  > \"That eight-tab morning you described — that's literally what we're building against. Want to see what we've got? No pitch, 20 minutes.\"\n- Profile visitors from ICP companies (weekly review) get a connection note referencing the specific post they engaged.\n- **Target:** 2–4 content-sourced discovery calls this week.\n\n### Ratio Discipline\n\n- ≥ 3 useful comments elsewhere per 1 post of our own.\n- Show up as the person who understands the problem, not the vendor circling it.\n\n## Cross-Posting Rules\n\n- LinkedIn long-post is a **native rewrite**, not a link dump.\n- Links go in the **first comment**, not in the post body.\n- **0–1 hashtags** (they're dead weight).\n- **Never edit within the first hour** (algorithm penalty).\n- **No engagement bait**, no competitor dunking, no AI-writing tells.\n\n## Amplification\n\n- **Sales outbound (T1 sequence)** references the piece: \"the post most CS leaders forward internally.\"\n- **Never send outbound** to someone mid-conversation in comments (crossing the streams reads as machinery).\n\n## KPI Tracking\n\n| Metric                               | Target                |\n| ------------------------------------ | --------------------- |\n| Long-post impressions trend          | Rising week-over-week |\n| Comment-to-post ratio                | ≥ 2%                  |\n| Content-sourced discovery calls/week | 2–4                   |\n| DM protocol compliance               | ≥ 90% within 24h      |\n| Newsletter open rate                 | ≥ 45%                 |\n| Reply rate                           | ≥ 1% per issue        |\n\n## Related Docs\n\n- Content strategy: `docs/commercial/11-marketing/56-content-strategy.md`\n- LinkedIn strategy: `docs/commercial/11-marketing/59-linkedin-strategy.md`\n- Founder-led marketing: `docs/commercial/11-marketing/57-founder-led-marketing.md`\n- SEO strategy: `docs/commercial/10-website/55-seo-strategy.md`\n- Sales & marketing content: `docs/public/gtm/SALES_AND_MARKETING_CONTENT.md`\n"}