Layer model
IntegrateWise is not one undifferentiated “AI product.” It is a layered system with a deliberately narrow user-facing expression.
| Layer | What it is | What the user experiences |
|---|---|---|
| Experience | The interaction promise | “My work already knows its context; AI prepared the hard parts; I decide.” |
| Product | The role-composed IntegrateWise User Workbench | A calm work surface for the person’s current role and work. |
| Platform | Continuity infrastructure for connected human and AI work | Mostly invisible: it preserves context, evidence, policy, and handoffs. |
| Access / distribution | IW-Continuity-Bridge and approved entry points | The same bounded continuity where a user or approved external surface needs it. |
The composition axis
The product is composed around human work context, not around an entity record, a conversation, or a generic AI surface:
role + department + active focus + canonical work state + authority + available capabilities = workbench
An entity can be part of the active focus. It is never the product’s organizing abstraction on its own.
This applies to every application category: Leads, Accounts, Marketing, Product, Finance, Service, Education, Personal, and future role domains. A category may have different work objects and capability slots; it must use the same continuity contract.
Ownership boundary
The Workbench owns presentation and deliberate user interaction. The platform owns durable truth, policy, orchestration, and governed execution. IW-Continuity-Bridge owns bounded access to platform capabilities. The Twin is a contextual cognitive participant in the product; it owns none of those system authorities.
Decision rule
When a proposal mixes layers, classify it before building it:
- If it preserves or reconciles work across people, tools, and agents, it belongs to the platform.
- If it changes what a person sees and decides while doing a role’s work, it belongs to the product.
- If it packages platform capabilities for an approved external entry point, it belongs to access/distribution.
- If it creates a persistent conversational destination or substitutes AI for the decision-maker, it violates the intended experience unless the user explicitly enters a deeper Ask flow.