Unclassified
Website & Marketing Playbook
Website structure, SEO strategy, content calendar, social media, and launch plan.
Canonical Internal Doctrine Guardrail
- User Workbench = the projection-native customer/product shell.
- Twin Workbench = full AI ecosystem surface (skills, knowledge, agents, prompts, conversational library).
- Governance is embedded at every layer — not a separate workbench.
- The Twin is a native Cloudflare surface (iw-agent-runtime), not a separate shell.
- When this doc uses public-facing language like "Workbench", interpret that internally as the User Workbench unless stated otherwise.
- Twin runtime surfaces use the canonical Forest + Paper system language.
- Midnight Executive is investor-deck / fundraising language only.
Website Structure
Sitemap
| Page | URL | Purpose | CTA |
|---|---|---|---|
| Homepage | / | Hero + value prop + social proof | "Start Free" |
| Product — Account Success | /product/account-success | User Workbench projections for Accounts Hub, Intelligence Center, Strategic | "Book a Demo" |
| Product — Business Ops | /product/bizops | User Workbench projections for Ops Cockpit and executive views | "Start Free" |
| Platform | /platform | Entity 360, Twin, Identity Resolution, Trust | "See Architecture" |
| Solutions | /solutions | Industry use cases (SaaS, Finance, SMB, etc) | "See Your Industry" |
| Connectors | /connectors | Searchable grid of 70+ connectors | "Connect Your Stack" |
| Pricing | /pricing | Tier comparison (India, UAE, Enterprise) | "Start Free" / "Talk to Sales" |
| Blog | /blog | Thought leadership, tutorials, case studies | "Subscribe" |
| Docs | /docs | API reference, setup guides, connector docs | — |
| About | /about | Team, mission, story | "Join Us" |
| Security | /security | SOC 2, RLS, encryption, compliance | "Download Whitepaper" |
Homepage Sections (scroll order)
- Hero — "Your tools don't talk to each other. Your AI doesn't know context. You are the bridge. The Human API." + email signup
- Pain strip — 3 pain cards (CSM, founder, retail business owner — universal)
- Entity 360 demo — interactive assembled profile (the conversion weapon)
- How it works — 3-step: Connect → Resolve → Reason (animated)
- Two products — Account Success / Business Ops (tabbed preview)
- Industry applications — SaaS, Finance, Hospitality, SMB, Freelancer (show universality)
- Numbers — 70+ connectors, 150+ entity types, 10 triggers, 6 layers
- Pricing — Multi-market (India ₹999, UAE $49, Enterprise $299)
- Founder close — Personal letter + email signup
SEO Strategy
Primary Keywords (Account Success — universal)
| Keyword | Volume | Difficulty | Intent |
|---|---|---|---|
| account management software | 3,200/mo | Medium | Commercial |
| client management tool | 2,800/mo | Medium | Commercial |
| customer health score software | 880/mo | Medium | Commercial |
| account health monitoring | 590/mo | Low | Commercial |
| business intelligence tool | 4,100/mo | High | Commercial |
| client relationship management | 1,900/mo | Medium | Commercial |
Secondary Keywords (Business Ops + India/UAE)
| Keyword | Volume | Difficulty | Intent |
|---|---|---|---|
| founder dashboard | 720/mo | Low | Commercial |
| business operating system | 1,600/mo | Medium | Informational |
| SaaS metrics dashboard | 1,400/mo | Medium | Commercial |
| business management app | 5,200/mo | Medium | Commercial |
| business management app India | 1,100/mo | Low | Commercial |
| client management India | 480/mo | Low | Commercial |
Technical SEO Checklist
- Server-side rendering for all product pages (Next.js SSR)
- Structured data: Organization, Product, FAQ schemas
- Sitemap.xml auto-generated, submitted to Search Console
- Core Web Vitals: LCP < 2.5s, FID < 100ms, CLS < 0.1
- Canonical URLs on all pages
- Open Graph + Twitter Card meta tags on every page
- Blog posts with schema markup (Article, HowTo)
Content Calendar Framework (Monthly)
| Week | Blog Post | Social (3x/week) | |
|---|---|---|---|
| 1 | "How to calculate customer health scores" (SEO) | Pain-point posts, product tip | Newsletter: monthly roundup |
| 2 | "Entity 360: Why one API changes everything" (Product) | Architecture insight, team spotlight | Nurture: case study |
| 3 | Guest post on SaaStr / First Round (Thought leadership) | Connector launch, customer quote | Segment: CS leaders |
| 4 | "The CSM's guide to QBR prep in 12 minutes" (Tutorial) | Demo clip, founder story | Segment: BizOps ICP |
Social Media Playbook
Channels & Cadence
| Channel | Audience | Cadence | Content Type |
|---|---|---|---|
| CS leaders, VPs, founders | 3x/week | Thought leadership, product insights, team | |
| Twitter/X | Founders, developers, indie hackers | 5x/week | Hot takes, product updates, threads |
| YouTube | All | 2x/month | Demo walkthroughs, architecture deep dives |
Content Pillars
- Pain & empathy — "Your CSMs deserve better than 8 tabs" (40% of posts)
- Product & architecture — "Why we chose Cloudflare Workers" (30% of posts)
- Customer stories — "How [Company] cut QBR prep from 4 hours to 12 minutes" (20% of posts)
- Team & culture — Behind the scenes, hiring, founder journey (10% of posts)
Launch Announcement Template
Press Release Structure
Headline: IntegrateWise Launches Universal Knowledge Workspace for Account Success and Business Ops
Subhead: New Knowledge Workspace connects 70+ tools, resolves entity identities, and surfaces evidence-backed insights — for any industry, any size, any domain.
Body paragraphs:
- Problem statement (data fragmentation is universal — SaaS, SMB, freelancers, everyone)
- Solution overview (Entity 360, Twin Trigger Engine, 70+ connectors)
- Two products: Account Success + Business Ops (universal application)
- Key differentiators (identity resolution, trust layer, approval-based memory)
- Multi-market pricing (India ₹999, UAE $49, Enterprise $299)
- Founder quote on mission
- Company boilerplate
Distribution: TechCrunch, SaaStr blog, Product Hunt, Hacker News, YourStory (India), Gulf News (UAE), industry-specific newsletters.