Unclassified
IntegrateWise — Master Marketing Deck
Updated with: Human API hook, dual-market (India SMB + UAE + Enterprise),
Approval-Based Personal Memory, Emerald Green + Dark Base theme.
THE HOOK
Your tools don't talk to each other.
Your AI doesn't know context.
You are the bridge. The Human API.
⚡ Enter the workspace to break your chaos.
TAGLINE
A Knowledge Workspace over the Spine, powered by AI.
WHAT INTEGRATEWISE IS (30-second version)
IntegrateWise connects every tool you use into one workspace. It normalizes your data into a single source of truth (the Spine), assembles a complete 360-degree view of every customer/entity, and uses AI to surface evidence-backed insights — but the AI only acts with your approval, and only remembers what you verify.
THE THREE THINGS WE FIX
| Problem | How we fix it |
|---|---|
| Your tools don't talk | 70+ connectors. One Spine. One record per entity. |
| Your AI doesn't know context | Entity 360 assembles truth + context + signals + memory + goals |
| You are the Human API | Twin triggers do the reasoning. Govern gates the actions. You approve. |
SLIDE DECK (15 slides)
Slide 1: The Chaos
- Visual: Scattered tool icons floating in dark space (the hero animation)
- Text: "This is your screen right now. 20 tools. Zero connection. You're the one holding it all together."
- CTA: "Click anywhere to clear the chaos"
Slide 2: The Human API Problem
- "Your tools don't talk to each other. Your AI doesn't know context."
- "You are the bridge. The Human API."
- "You copy-paste between Salesforce and Zendesk. You summarize Slack threads for your CRM. You are the integration layer."
- "IntegrateWise replaces you as the bridge — so you can do actual work."
Slide 3: The Solution
- "A Knowledge Workspace over the Spine, powered by AI."
- Three pillars:
- Connect (70+ tools, 2 minutes, OAuth)
- Resolve (8-stage pipeline, identity resolution, one record per entity)
- Reason (Twin triggers, evidence-backed, governed)
Slide 4: Entity 360
- Visual: The live Entity 360 demo (Acme Corp with 6 layers)
- "One API call. Six layers. Complete understanding."
- Truth + Context + Signals + Memory + Goals + Relationships
Slide 5: Approval-Based Personal Memory
- "Your AI doesn't remember. Ours does — but only what you approve."
- Visual: Multiple AI logos → Triage → Approval Gate → Verified Knowledge
- "Bring any AI. They all read verified truth. None can corrupt it."
- "Knowledge compounds. Hallucinations don't."
Slide 6: Twin Trigger Engine
- "AI that shows its work."
- 10 triggers with evidence on every insight
- Every insight answers: What happened. Why it matters. What to do. What happens if you ignore it.
- Max 3 per entity per day. Governed by default.
Slide 7: Trust Layer
- "Nothing happens without your approval."
- Evidence chain with source layers
- Confidence scoring (0-100%)
- Govern gate on every autonomous action
- Full audit trail
Slide 8: Who It's For
ACCOUNT SUCCESS (any industry — MuleSoft is a focus vertical)
├── MuleSoft Partner (Salesforce + Anypoint + Zendesk)
├── SaaS CSM (Salesforce + Zendesk + Stripe)
├── CA / Accountant (Tally + WhatsApp + Razorpay)
├── Hotel Manager (PMS + Booking.com + WhatsApp)
├── Freelancer (Gmail + Sheets + Razorpay)
├── Agency Owner (HubSpot + Slack + Stripe)
├── School Principal (ClassPlus + WhatsApp + Sheets)
├── Clinic Owner (Practo + WhatsApp + Calendar)
├── Real Estate Manager (NoBroker + WhatsApp + Razorpay)
BUSINESS OPS (any business)
├── SaaS Founder (Stripe + HubSpot + Slack + GitHub)
├── Retail Business Owner (WhatsApp + Tally + UPI)
├── Distributor (routes + credit + inventory)
├── CEO / COO / CIO (cross-functional visibility)
"Same Spine. Same Entity 360. Same Twin. Different connectors. Different price."
Slide 9: India SMB Market
- 63M+ MSMEs
- ₹999/mo starting price
- WhatsApp + Tally + Razorpay + Google Sheets
- Phone OTP signup (Firebase Auth)
- Offline-first (Firestore)
- Distribution: CA networks, WhatsApp groups, YouTube Hindi
Slide 10: UAE FZE Market
- 200K+ FZEs
- $49-199/mo
- WhatsApp + Zoho Books + Stripe + PayTabs
- Compliance signals (VAT, trade license, visa expiry)
- Distribution: Free zone communities, LinkedIn, coworking spaces
Slide 11: Enterprise Market
- $299-999/mo
- Salesforce + Zendesk + Stripe + Amplitude + Slack
- CSM Hub, Intelligence Center, Strategic View
- Identity Resolution with HITL
- Full Govern + audit trail
Slide 12: Architecture
- 8-stage pipeline
- Three data paths: Structured → Truth, Unstructured → Context, AI Sessions → Memory
- Entity 360 (6 layers, parallel assembly, 60s cache)
- Twin Trigger Engine (10 triggers, evidence-backed)
- Approval-Based Personal Memory (triage → approval → knowledge)
Slide 13: Pricing
| Free | Starter | Growth | Business | Enterprise | |
|---|---|---|---|---|---|
| India | ₹0 | ₹999/mo | ₹2,999/mo | ₹7,999/mo | Custom |
| UAE | $0 | $49/mo | $99/mo | $199/mo | Custom |
| Enterprise | $0 | $299/mo | $999/mo | — | Custom |
| Entities | 10 | 50-100 | 500 | 2000 | Unlimited |
| Connectors | 1 | 3 | 5-10 | 10 | All 70+ |
Slide 14: Traction & What's Built
- 70+ connectors built
- 150+ entity types
- 10 Twin triggers
- 8-stage pipeline
- Entity 360 API live
- Approval-Based Personal Memory live
- Identity Resolution with HITL live
- 12 department schemas
- 6 services deployed to Cloudflare
- Typecheck: 31/31, Tests: passing
Slide 15: The Ask
- "Stop being the Human API."
- "Enter the workspace to break your chaos."
- [Start Free] — no credit card, 2 minutes to connect first tool
- Contact: integratewise.ai
GTM SUMMARY (3 markets, 1 platform)
| Market | TAM | Price | First connector | Distribution | Timeline |
|---|---|---|---|---|---|
| India SMB | 63M MSMEs | ₹999/mo | WhatsApp + Tally + Razorpay | CA networks, WhatsApp groups | Week 1-4 |
| UAE FZE | 200K FZEs | $49-199/mo | WhatsApp + Zoho Books + PayTabs | Free zones, LinkedIn | Week 3-8 |
| Enterprise | Global SaaS | $299-999/mo | Salesforce + Zendesk + Stripe | Founder-led demos, content | Week 5-12 |
Revenue target: $13.5K MRR by week 16 (India + UAE combined)
PRODUCT FEATURES SUMMARY
Core Platform
- Spine: Single source of truth. 150+ entity types. 12 departments. Industry overlays.
- 8-Stage Pipeline: Every record normalized, deduplicated, validated, schema-routed.
- Entity 360: 6 layers assembled in parallel. Truth + Context + Signals + Memory + Goals + Relationships.
- Twin Trigger Engine: 10 triggers. Evidence-backed. Max 3/entity/day. Governed.
- Approval-Based Personal Memory: Any AI reads verified knowledge. None write without approval.
- Identity Resolution: S7.5 detection + HITL merge/keep-separate/defer.
- Govern: Every autonomous action requires approval. Full audit trail.
- Trust Layer: Source attribution. Confidence scoring. Evidence chains.
Product Surfaces
- Accounts Hub: Daily operating view — works for CSMs, CAs, hotel managers, freelancers, anyone managing accounts
- Intelligence Center: Portfolio management for managers and leaders in any industry
- Strategic View: Executive dashboard for VP, C-suite, board
- Ops Cockpit: Daily cockpit for founders and operators
- Executive Suite: CEO / COO / CIO views
- Entity Browser: Universal search across all entity types
- Knowledge Hub: Memories, Triage Inbox, Sessions, Topics, Search
- Duplicate Resolution: Side-by-side merge review
Connectors (70+ built, including India/UAE)
- CRM: Salesforce, HubSpot, Pipedrive, Zoho CRM, Freshsales, Close
- Support: Zendesk, Freshdesk, Intercom, Front, Help Scout + 4 more
- Billing: Stripe, Chargebee, QuickBooks, Xero, FreshBooks, Paddle
- Communication: Gmail, Slack, Teams, WhatsApp, Zoom, Discord + more
- Analytics: Google Analytics, Mixpanel, Amplitude, Heap, Tableau, Metabase
- Productivity: Notion, Google Drive, Dropbox, Airtable, Calendly + more
- India: Tally, Razorpay, PhonePe, Khatabook, IndiaMART, JustDial (planned)
- UAE: Zoho Books, PayTabs, Network International, Noon, Aramex (planned)
WEBSITE HERO (final version)
[Dark background. Scattered tool icons floating in chaos — Salesforce, WhatsApp,
Tally, Stripe, Zendesk, Google Sheets, Slack, Gmail, Notion, GitHub, etc.
Red/amber status badges: "3 failed", "escalated", "overdue", "11 pending"]
"This is your screen right now."
"20 tools. Zero connection. You're the one holding it all together."
⚡ CLICK ANYWHERE TO CLEAR THE CHAOS
[Click → tools animate into organized Spine visualization → clean dashboard appears]
"Your tools don't talk to each other. Your AI doesn't know context."
"You are the bridge. The Human API."
⚡ ENTER THE WORKSPACE TO BREAK YOUR CHAOS
[Email input] [Start Free →]
No credit card. Connect your first tool in 2 minutes.
KEY MARKETING MESSAGES
Universal (all markets)
- "Stop being the Human API."
- "Your tools don't talk. Your AI doesn't know context. We fix both."
- "A Knowledge Workspace over the Spine, powered by AI."
- "Knowledge compounds. Hallucinations don't."
India SMB
- "WhatsApp + Tally + Razorpay — one screen."
- "All your tools in one place — connected and intelligent."
- "₹999/month — your entire business on one dashboard."
UAE FZE
- "Run your FZE from one dashboard."
- "WhatsApp + Zoho Books + Stripe — connected."
- "Trade license expiring? VAT due? We'll tell you before you forget."
Enterprise
- "The CS platform that actually knows your customers."
- "Entity 360 — one API call, six layers, complete understanding."
- "AI with evidence. Actions with approval. Knowledge without hallucination."