ADR-2026-09-04-04 — IntegrateWise and SpineWorkspace separation

Status: ACCEPTED — 2026-09-04 (founder decisions, 31 Aug 2026 §0.3/Appendix C; restated)

Context

The platform and the product were historically conflated ("IntegrateWise Workbench" as the daily
product name). Users buy a working environment, not infrastructure; agents and docs frequently
used the company name as the product name, corrupting positioning and vocabulary.

Decision

• SpineWorkspace is the product and the daily working experience (spineworkspace.com).
• IntegrateWise is the company and the infrastructure platform (integratewise.ai) that
  connects the organization's software ecosystem, preserves governed business context and
  continuity, composes SpineWorkspace for humans and AI, and coordinates authorized execution.
• IntegrateWise is not the daily destination for most users; it is the substrate that makes the
  SpineWorkspace experience possible. Public-facing complexity is hidden unless the user is an
  authorized platform operator.

Alternatives considered

• One brand for company and product — rejected: it forces infrastructure vocabulary into the user
  experience and product vocabulary into platform contracts.
• Product named after the Spine ("Spine DB as the product") — rejected: the Spine is the logical
  context substrate, not the product surface.

Consequences

All user-facing language, decks, docs and UI use SpineWorkspace; all platform/infrastructure
language uses IntegrateWise. The canonical glossary (18-CANONICAL-GLOSSARY.md) enforces the
dual-domain rule (integratewise.ai / spineworkspace.com).