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IntegrateWise — Complete Field Inventory & Human Cognition Layer

Version: 2.0 | Date: May 29, 2026 | Classification: Internal — Engineering + Product
Source of truth: packages/types/src/schema.ts (DOMAIN_SPINE_CONFIG + DEFAULT_FIELD_POLICIES), packages/spineDb/migrations/001_core_schema.sql, 032_governed_proposals.sql
Owner: Nirmal, Founder


Part I — The Core Insight

The existing field inventory is built around data entities — the engineering way of thinking.
A founder, COO, or ops lead doesn't think "show me the opportunity entity with stage and probability fields."
They think in questions, situations, and moments of anxiety.

Data systems model entities. Humans model situations.

The entire gap between "a CRM that nobody likes using" and "a tool that feels like it thinks like me" lives in this distinction.

The Five Cognitive Modes

Every human cycles through these modes in a single morning. The system must meet them in whichever mode they're in right now.

ModeQuestionWhat it needs
Understand"Explain the situation to me"Pulse check + narrative story per entity
Act"What needs my attention right now?"Triage list + decision queue, cross-domain
Plan"What's the timeline of commitments?"Forward view + accountability check
Connect"Who's involved and what's their state?"Relationship graph, not contact records
Reflect"Why did we do it this way, what did we learn?"Decisions log + post-mortems + win/loss

These are not tabs. Not pages. One interface that shifts emphasis.

"My Desk" — The Contract With the User

The implicit promise: "open this and you will know what you need to know to do your job today."

FIRES (things broken or about to break)
  - Overdue tasks assigned to me
  - Commitments I made that are past due
  - Accounts / deals that went quiet (no activity in X days)
  - Approvals waiting on me (with age)
  - Blockers I own that are unresolved

FOCUS (what I'm working on today)
  - Tasks due today
  - Meetings today (with prep context: who, what account, last touchpoint)
  - Proposals / contracts awaiting response

FOLLOWING (things I'm watching but don't own)
  - Deals I'm involved in
  - Projects I'm a stakeholder on
  - Accounts I care about

FORWARD (what's coming that I need to prepare for)
  - Renewals in 30 days
  - Deadlines in 7 days
  - Commitments due this week

Part II — Spine Schema: Core Tables (001_core_schema.sql)

These are the actual Spine DB tables. Every domain projection reads from these.

entities — The Universal Entity Store

id                UUID PK
tenant_id         UUID FK → tenants
entity_type       TEXT  -- account | contact | deal | task | project | meeting | document | (100+ types)
name              TEXT
slug              TEXT
source            TEXT  -- hubspot | salesforce | manual | csv | mcp
source_id         TEXT  -- ID in source system
data              JSONB -- all normalized entity fields (priority_fields from schema)
tags              TEXT[]
status            TEXT  -- active | inactive | archived
health_score      NUMERIC(3,2)  -- 0.00 to 1.00
last_synced_at    TIMESTAMPTZ
created_at        TIMESTAMPTZ
updated_at        TIMESTAMPTZ

Unique index: (tenant_id, source, source_id) — idempotent upsert.

signals — Think Engine Outputs

id            UUID PK
tenant_id     UUID FK
signal_type   TEXT  -- health_change | churn_risk | engagement_drop | anomaly | opportunity
severity      TEXT  -- critical | high | medium | low | info
title         TEXT
description   TEXT
entity_id     UUID FK → entities
goal_refs     UUID[]
evidence      JSONB -- { source, data, confidence: 0.85 }
agent_id      TEXT  -- AGT-001 etc
status        TEXT  -- active | acknowledged | resolved | dismissed
created_at    TIMESTAMPTZ

actions — Act Engine (pending + completed)

id              UUID PK
tenant_id       UUID FK
title           TEXT
action_type     TEXT  -- create_task | update_deal | send_message | custom
target_tool     TEXT  -- hubspot | salesforce | slack | etc
payload         JSONB -- action parameters
status          TEXT  -- pending_approval | approved | executing | completed | failed | denied
approval_token  UUID
approved_by     UUID FK → auth.users
approved_at     TIMESTAMPTZ
result          JSONB
signal_id       UUID FK → signals
entity_id       UUID FK → entities
goal_refs       UUID[]
agent_id        TEXT
created_at      TIMESTAMPTZ
updated_at      TIMESTAMPTZ

goals

id              UUID PK
tenant_id       UUID FK
user_id         UUID FK → auth.users
title           TEXT
description     TEXT
goal_type       TEXT  -- business | personal | team
target_value    NUMERIC
current_value   NUMERIC
unit            TEXT
status          TEXT  -- active | achieved | paused | abandoned
due_date        TIMESTAMPTZ
entity_refs     UUID[]
created_at      TIMESTAMPTZ
updated_at      TIMESTAMPTZ

proposals — Governed Cognition (032_governed_proposals.sql)

id                        UUID PK
tenant_id                 UUID
status                    ENUM  -- draft | pending_review | approved | rejected | executing | completed | failed | superseded
governance_level          ENUM  -- auto | manual | restricted
originating_entity_id     TEXT
originating_entity_type   TEXT
originating_signal        JSONB -- signal_id, category, confidence, severity, key_indicators, reasoning
lineage_id                UUID  -- shared across reasoning chain (immutable)
parent_proposal_id        UUID FK → proposals
action_type               ENUM  -- notify | create_task | update_entity | escalate | schedule_call |
                                --   trigger_workflow | draft_communication | create_record |
                                --   archive_entity | request_data | custom
action_target             JSONB
action_parameters         JSONB
action_description        TEXT
confidence                NUMERIC(4,3)  -- 0.000 to 1.000
reasoning_summary         TEXT
evidence_count            INTEGER
policy_id                 UUID
review_deadline           TIMESTAMPTZ
reviewed_by               TEXT
reviewed_at               TIMESTAMPTZ
review_notes              TEXT
execution_result          JSONB
continuity_writeback      JSONB
ops_priority              ENUM  -- low | medium | high | critical
ops_surface               ENUM  -- queue | tile | notification | command_center | timeline
created_at                TIMESTAMPTZ
updated_at                TIMESTAMPTZ

hermes_tasks — Operator Task Ledger (030_hermes_continuity.sql)

id              UUID PK
tenant_id       UUID FK
session_id      TEXT
title           TEXT
description     TEXT
status          TEXT  -- pending | in_progress | blocked | completed | cancelled
priority        TEXT  -- critical | high | medium | low
owner           TEXT  -- hermes | nirmal | subagent
parent_task_id  UUID FK → hermes_tasks
entity_refs     JSONB
context_slice   JSONB
result          JSONB
spine_worthy    BOOLEAN
approved        BOOLEAN
blocked_reason  TEXT
scope           TEXT  -- personal | org
created_at      TIMESTAMPTZ
updated_at      TIMESTAMPTZ
resolved_at     TIMESTAMPTZ

knowledge_entries

id              UUID PK
tenant_id       UUID FK
user_id         UUID FK
entry_type      TEXT  -- ai_session | document | note | meeting_summary
title           TEXT
content         TEXT
source          TEXT  -- claude | chatgpt | upload | manual
entity_refs     UUID[]
goal_refs       UUID[]
tags            TEXT[]
embedding       vector(1536)  -- pgvector semantic search
metadata        JSONB
created_at      TIMESTAMPTZ

Part III — Domain Field Inventory (from DOMAIN_SPINE_CONFIG in schema.ts)

Each domain section lists: entity types, every priority field per entity, and the canonical field policy where it exists.


CUSTOMER SUCCESS (18 entity types)

Spine projection: cs | Config key: CUSTOMER_SUCCESS
Connectors: Salesforce, HubSpot, Zendesk, Slack, Gmail, Jira, Datadog

Entity types: account, contact, success_plan, ticket, engagement, contract, people_team, business_context, strategic_objective, capability, value_stream, api_portfolio, platform_health_metric, initiative, risk_register, stakeholder_outcome, generated_insight, task

account

health_score                  NUMERIC(3,2)  -- 0.00–1.00
health_score_trend            TEXT          -- improving | stable | declining
health_score_change           NUMERIC       -- delta from last period
renewal_risk_level            TEXT          -- low | medium | high | critical
arr                           NUMERIC       -- Annual Recurring Revenue ($)
acv                           NUMERIC       -- Annual Contract Value ($)
csm_narrative                 TEXT          -- CSM's qualitative summary
contract_type                 TEXT          -- standard | enterprise | pilot | custom
contract_start_date           DATE
contract_end_date             DATE
renewal_date                  DATE
days_to_renewal               INTEGER
executive_sponsor_customer    TEXT          -- customer-side exec sponsor name
executive_sponsor_mulesoft    TEXT          -- our-side exec sponsor name
customer_annual_revenue       NUMERIC
employee_count                INTEGER
geography                     TEXT
industry_vertical             TEXT
industry_sub_sector           TEXT
engagement_cadence            TEXT          -- weekly | biweekly | monthly | quarterly
last_engagement_date          DATE
next_engagement_due           DATE
-- From DEFAULT_FIELD_POLICIES (canonical):
external_id                   TEXT          -- REQUIRED
name                          TEXT          -- REQUIRED
owner_id                      TEXT
owner_name                    TEXT
segment                       TEXT
website                       TEXT
lifecycle_stage               TEXT
status                        TEXT          -- active | inactive | archived
created_at                    TIMESTAMPTZ
updated_at                    TIMESTAMPTZ

contact (account_contact)

external_id                   TEXT          -- REQUIRED
full_name                     TEXT          -- REQUIRED (PII)
first_name                    TEXT          -- PII
last_name                     TEXT          -- PII
email                         TEXT          -- PII
phone                         TEXT          -- PII
title                         TEXT
role                          TEXT
account_id                    TEXT
account_name                  TEXT
owner_id                      TEXT
owner_name                    TEXT
lifecycle_stage               TEXT
lead_status                   TEXT
last_contacted_at             TIMESTAMPTZ
last_activity_at              TIMESTAMPTZ
stakeholder_type              TEXT          -- Champion | Economic Buyer | Influencer | Blocker | Evaluator | End User | Executive Sponsor | Technical Contact
department                    TEXT
created_at                    TIMESTAMPTZ
updated_at                    TIMESTAMPTZ

people_team (internal team member)

accounts_assigned             TEXT[]        -- list of account IDs
account_count                 INTEGER
total_arr_managed             NUMERIC
avg_health_score              NUMERIC
at_risk_account_count         INTEGER
full_name                     TEXT
email                         TEXT
role                          TEXT
department                    TEXT
region                        TEXT

business_context

business_model                TEXT
market_position               TEXT
operating_environment         TEXT
key_business_challenges       TEXT[]
strategic_priorities          TEXT[]
digital_maturity              TEXT          -- low | medium | high | advanced
it_complexity_score           INTEGER       -- 1–10
legacy_system_count           INTEGER
cloud_strategy                TEXT
data_classification           TEXT

strategic_objective

strategic_pillar              TEXT
objective_name                TEXT
business_driver               TEXT
quantified_goal               TEXT
target_date                   DATE
business_value_usd            NUMERIC
relevance                     TEXT
status                        TEXT          -- on_track | at_risk | off_track | completed
progress_percent              INTEGER       -- 0–100
health_indicator              TEXT          -- green | amber | red
linked_capabilities           TEXT[]
linked_value_streams          TEXT[]
linked_initiatives            TEXT[]

capability

capability_domain             TEXT
current_maturity              TEXT          -- initial | developing | defined | managed | optimizing
target_maturity               TEXT
maturity_gap                  TEXT
gap_status                    TEXT          -- open | in_progress | closed
investment_required           NUMERIC
priority                      TEXT          -- critical | high | medium | low
implementation_status         TEXT
business_impact_status        TEXT

value_stream

business_process              TEXT
integration_endpoints         INTEGER
apis_consumed                 INTEGER
annual_transaction_volume     NUMERIC
cycle_time_baseline           NUMERIC       -- days
cycle_time_current            NUMERIC
cycle_time_target             NUMERIC
cycle_time_reduction          NUMERIC       -- % improvement
total_business_value          NUMERIC
customer_satisfaction         NUMERIC       -- 0–100
operational_risk_level        TEXT          -- low | medium | high | critical

api_portfolio

api_type                      TEXT          -- REST | GraphQL | SOAP | gRPC | Webhook
monthly_transactions          NUMERIC
avg_response_time             NUMERIC       -- ms
sla_target                    NUMERIC       -- ms
sla_compliance                NUMERIC       -- %
error_rate                    NUMERIC       -- %
uptime                        NUMERIC       -- %
business_criticality          TEXT          -- low | medium | high | critical
health_status                 TEXT          -- healthy | degraded | critical | unknown

platform_health_metric

metric_category               TEXT          -- performance | reliability | adoption | security
metric_type                   TEXT
current_value                 NUMERIC
target_value                  NUMERIC
threshold_warning             NUMERIC
threshold_critical            NUMERIC
health_status                 TEXT          -- healthy | warning | critical
trend_is_good                 BOOLEAN       -- true if higher is better
last_measured                 TIMESTAMPTZ

initiative

initiative_type               TEXT          -- adoption | migration | integration | optimization | training
priority                      TEXT          -- critical | high | medium | low
phase                         TEXT          -- planning | in_progress | completed | on_hold
status                        TEXT
investment_amount             NUMERIC
expected_annual_benefit       NUMERIC
expected_payback_months       INTEGER
realized_annual_benefit       NUMERIC
success_criteria              TEXT
blockers                      TEXT[]
days_overdue                  INTEGER
target_completion_date        DATE
progress_percentage           INTEGER

risk_register

risk_category                 TEXT          -- business | technical | operational | renewal | adoption
impact                        TEXT          -- low | medium | high | critical
impact_score                  INTEGER       -- 1–5
probability                   TEXT          -- low | medium | high
probability_score             INTEGER       -- 1–5
risk_score                    INTEGER       -- impact_score × probability_score
risk_level                    TEXT          -- low | medium | high | critical
mitigation_strategy           TEXT
mitigation_initiative         TEXT
target_resolution_date        DATE
status                        TEXT          -- open | in_progress | mitigated | closed
title                         TEXT
severity                      TEXT
mitigation_due_date           DATE

stakeholder_outcome

stakeholder_type              TEXT          -- executive | champion | end_user | technical | procurement
outcome_statement             TEXT
success_metric                TEXT
baseline_value                NUMERIC
current_value                 NUMERIC
target_value                  NUMERIC
target_achievement_percent    NUMERIC
status                        TEXT          -- on_track | at_risk | achieved | not_started

engagement

external_id                   TEXT          -- REQUIRED
type                          TEXT          -- REQUIRED (email | call | meeting | qbr | ebr | escalation | check-in)
subject                       TEXT
body_preview                  TEXT          -- internal sensitivity
direction                     TEXT          -- inbound | outbound
channel                       TEXT
account_id                    TEXT
account_name                  TEXT
contact_id                    TEXT
contact_name                  TEXT
owner_id                      TEXT
owner_name                    TEXT
sentiment_score               NUMERIC       -- -1.0 to 1.0
outcome                       TEXT
occurred_at                   TIMESTAMPTZ
duration_minutes              INTEGER
attendees_customer            TEXT[]
customer_seniority            TEXT          -- C-level | VP | Director | Manager | IC
topics_discussed              TEXT[]
action_items                  TEXT[]
relationship_depth_score      INTEGER       -- 1–10
next_steps                    TEXT
next_engagement_date          DATE
created_at                    TIMESTAMPTZ
updated_at                    TIMESTAMPTZ

success_plan

executive_summary             TEXT
plan_period                   TEXT          -- e.g. "FY2026"
plan_status                   TEXT          -- draft | active | completed | expired
strategic_objectives_count    INTEGER
key_initiatives               TEXT[]
top_3_risks                   TEXT[]
next_qbr_date                 DATE

generated_insight

insight_text                  TEXT
recommended_action            TEXT
status                        TEXT          -- new | acknowledged | actioned | dismissed
linked_metric                 TEXT
linked_risk                   TEXT
linked_initiative             TEXT
linked_objective              TEXT
linked_opportunity            TEXT
linked_contact                TEXT
date_generated                TIMESTAMPTZ
confidence                    NUMERIC       -- 0.0–1.0

ticket (in CS context)

external_id                   TEXT          -- REQUIRED
subject                       TEXT          -- REQUIRED
description                   TEXT          -- internal
status                        TEXT          -- open | in_progress | waiting | resolved | closed
priority                      TEXT          -- critical | high | medium | low
category                      TEXT
subcategory                   TEXT
channel                       TEXT          -- email | chat | phone | portal
assigned_to                   TEXT
first_response_time           INTEGER       -- minutes
resolution_time               INTEGER       -- minutes
resolved_at                   TIMESTAMPTZ
customer_sentiment            TEXT          -- positive | neutral | negative
escalated                     BOOLEAN
reopen_count                  INTEGER
tags                          TEXT[]
sla_status                    TEXT          -- within_sla | at_risk | breached
account_id                    TEXT
contact_id                    TEXT
created_at                    TIMESTAMPTZ
updated_at                    TIMESTAMPTZ

contract (in CS context)

value                         NUMERIC
payment_terms                 TEXT
start_date                    DATE
end_date                      DATE
auto_renew                    BOOLEAN
billing_frequency             TEXT          -- monthly | quarterly | annual
contract_type                 TEXT

task (in CS context)

linked_risk                   TEXT
linked_initiative             TEXT
source                        TEXT          -- manual | jira | asana | linear
external_task_id              TEXT
task_name                     TEXT
status                        TEXT
priority                      TEXT
due_date                      DATE
owner                         TEXT


REVENUE OPERATIONS — RevOps (14 entity types)

Spine projection: revops | Config key: REVOPS
Connectors: Salesforce, HubSpot, Stripe, QuickBooks, LinkedIn

Entity types: account, opportunity, contact, activity, campaign, pipeline_stage, forecast, quota, territory, comp_plan, revenue_metric, attribution, segment_rule, generated_insight

account (RevOps lens)

arr                           NUMERIC
mrr                           NUMERIC
segment                       TEXT          -- enterprise | mid-market | smb | startup
region                        TEXT
industry                      TEXT
lifecycle_stage               TEXT
owner_id                      TEXT
health_score                  NUMERIC

opportunity

external_id                   TEXT          -- REQUIRED
name                          TEXT          -- REQUIRED
amount                        NUMERIC
currency                      TEXT
stage                         TEXT          -- prospect | qualify | proposal | negotiate | closed_won | closed_lost
pipeline                      TEXT
probability                   INTEGER       -- 0–100
close_date                    DATE
expected_close_date           DATE
forecast_category             TEXT          -- commit | best_case | pipeline | omit
owner_id                      TEXT
source                        TEXT
type                          TEXT          -- new_business | expansion | renewal | upsell
days_in_stage                 INTEGER
next_step                     TEXT
competitor                    TEXT
weighted_amount               NUMERIC       -- amount × probability
pipeline_id                   TEXT
created_date                  DATE
last_activity_date            DATE
champion_contact              TEXT
decision_date                 DATE
account_id                    TEXT
account_name                  TEXT

pipeline_stage

stage_name                    TEXT
stage_order                   INTEGER
conversion_rate               NUMERIC       -- %
avg_days_in_stage             NUMERIC
deal_count                    INTEGER
total_value                   NUMERIC

forecast

period                        TEXT          -- e.g. "2026-Q2"
committed                     NUMERIC
best_case                     NUMERIC
pipeline                      NUMERIC
closed                        NUMERIC
gap_to_target                 NUMERIC
confidence                    NUMERIC       -- 0.0–1.0
owner_id                      TEXT
quota                         NUMERIC
attainment_percent            NUMERIC

quota

period                        TEXT
target_amount                 NUMERIC
attained_amount               NUMERIC
attainment_percent            NUMERIC
owner_id                      TEXT
territory_id                  TEXT

territory

territory_name                TEXT
region                        TEXT
account_count                 INTEGER
total_arr                     NUMERIC
owner_id                      TEXT
quota_target                  NUMERIC
attainment                    NUMERIC
pipeline                      NUMERIC
coverage_percent              NUMERIC

comp_plan

plan_name                     TEXT
plan_type                     TEXT          -- quota_based | milestone | tiered | hybrid
base_salary                   NUMERIC
ote                           NUMERIC       -- On-Target Earnings
accelerators                  JSONB         -- threshold → multiplier map
effective_date                DATE

revenue_metric

metric_name                   TEXT          -- ARR | MRR | NRR | GRR | CAC | LTV | Payback
metric_type                   TEXT
current_value                 NUMERIC
target_value                  NUMERIC
trend                         TEXT          -- up | down | flat
period                        TEXT
segment                       TEXT
threshold_warning             NUMERIC
threshold_critical            NUMERIC

attribution

channel                       TEXT
source                        TEXT
medium                        TEXT
first_touch_revenue           NUMERIC
multi_touch_revenue           NUMERIC
campaign_id                   TEXT
conversion_count              INTEGER
roi                           NUMERIC       -- %
spend                         NUMERIC
pipeline_generated            NUMERIC
time_to_revenue               INTEGER       -- days

campaign (RevOps lens)

budget                        NUMERIC
actual_cost                   NUMERIC
channel                       TEXT
roi                           NUMERIC
pipeline_generated            NUMERIC
leads_generated               INTEGER
conversion_rate               NUMERIC

SALES OPERATIONS — SalesOps (14 entity types)

Spine projection: salesops | Config key: SALES
Connectors: Salesforce, LinkedIn, Calendly, Slack, HubSpot

Entity types: account, contact, opportunity, activity, engagement, lead, pipeline_stage, quote, territory, sales_sequence, call_log, email_sequence, competitor_intel, generated_insight

contact (Sales lens)

title                         TEXT
linkedin_url                  TEXT
phone                         TEXT          -- PII
decision_maker                BOOLEAN
buying_role                   TEXT          -- champion | economic_buyer | influencer | end_user | blocker
engagement_score              INTEGER       -- 0–100
last_contacted                DATE
preferred_channel             TEXT          -- email | call | linkedin | whatsapp

lead

lead_source                   TEXT          -- organic | paid | referral | outbound | event | partner
lead_score                    INTEGER       -- 0–100
status                        TEXT          -- new | contacted | qualified | disqualified | converted
qualification_date            DATE
conversion_date               DATE
icp_match_score               INTEGER       -- 0–100
utm_source                    TEXT
utm_medium                    TEXT
mql_date                      DATE
sql_date                      DATE
lifecycle_stage               TEXT

quote

quote_amount                  NUMERIC
discount_percent              NUMERIC
valid_until                   DATE
status                        TEXT          -- draft | sent | accepted | rejected | expired
version                       INTEGER
line_items                    JSONB

sales_sequence

sequence_name                 TEXT
step_count                    INTEGER
enrolled_count                INTEGER
reply_rate                    NUMERIC       -- %
meeting_rate                  NUMERIC       -- %

call_log

duration                      INTEGER       -- minutes
outcome                       TEXT          -- connected | voicemail | no_answer | meeting_booked | demo_booked
sentiment                     TEXT          -- positive | neutral | negative
next_action                   TEXT
recording_url                 TEXT

competitor_intel

competitor_name               TEXT
strength                      TEXT
weakness                      TEXT
win_rate_against              NUMERIC       -- %
common_objections             TEXT[]

activity

type                          TEXT          -- call | email | meeting | task | note
subject                       TEXT
outcome                       TEXT
occurred_at                   TIMESTAMPTZ
duration_minutes              INTEGER
owner_id                      TEXT
entity_id                     TEXT
entity_type                   TEXT


MARKETING (15 entity types)

Spine projection: marketing | Config key: MARKETING
Connectors: HubSpot, Salesforce, Mailchimp, Google Ads, LinkedIn Ads, Mixpanel, Amplitude

Entity types: campaign, contact, account, engagement, lead, landing_page, email_campaign, social_post, content_asset, attribution_touchpoint, ab_test, audience_segment, marketing_metric, generated_insight

campaign

budget                        NUMERIC
actual_cost                   NUMERIC
channel                       TEXT          -- email | paid_search | paid_social | organic | event | webinar | content | partner
target_audience               TEXT
roi                           NUMERIC       -- %
leads_generated               INTEGER
pipeline_generated            NUMERIC
conversion_rate               NUMERIC       -- %
start_date                    DATE
end_date                      DATE
status                        TEXT          -- draft | active | paused | completed
campaign_type                 TEXT          -- awareness | demand_gen | nurture | retention | event

landing_page

url                           TEXT
visitors                      INTEGER
conversions                   INTEGER
conversion_rate               NUMERIC       -- %
bounce_rate                   NUMERIC       -- %
avg_time_on_page              NUMERIC       -- seconds

email_campaign

subject                       TEXT
send_count                    INTEGER
open_rate                     NUMERIC       -- %
click_rate                    NUMERIC       -- %
unsubscribe_rate              NUMERIC       -- %
revenue_attributed            NUMERIC
delivered_count               INTEGER
bounce_count                  INTEGER
spam_count                    INTEGER

social_post

platform                      TEXT          -- linkedin | twitter | instagram | facebook | youtube
engagement_rate               NUMERIC       -- %
impressions                   INTEGER
clicks                        INTEGER
shares                        INTEGER
likes                         INTEGER
comments                      INTEGER
sentiment                     TEXT          -- positive | neutral | negative
published_date                TIMESTAMPTZ

content_asset

asset_type                    TEXT          -- blog | ebook | whitepaper | case_study | video | webinar | infographic
title                         TEXT
downloads                     INTEGER
views                         INTEGER
leads_generated               INTEGER
funnel_stage                  TEXT          -- tofu | mofu | bofu

attribution_touchpoint

channel                       TEXT
source                        TEXT
medium                        TEXT
weight                        NUMERIC       -- 0.0–1.0
revenue_attributed            NUMERIC
model_type                    TEXT          -- first_touch | last_touch | linear | time_decay | data_driven

ab_test

test_name                     TEXT
variant_a                     TEXT
variant_b                     TEXT
winner                        TEXT          -- a | b | inconclusive
confidence                    NUMERIC       -- %
lift_percent                  NUMERIC

audience_segment

segment_name                  TEXT
size                          INTEGER
criteria                      JSONB
engagement_rate               NUMERIC
conversion_rate               NUMERIC

marketing_metric

metric_name                   TEXT          -- MQL | SQL | CAC | LTV:CAC | Pipeline Generated | Campaign ROI
current_value                 NUMERIC
target_value                  NUMERIC
trend                         TEXT
period                        TEXT
cac                           NUMERIC
ltv_cac_ratio                 NUMERIC

FINANCE (15 entity types)

Spine projection: finance | Config key: FINANCE
Connectors: QuickBooks, Xero, Stripe, Razorpay, SAP, Excel

Entity types: invoice, contract, account, opportunity, expense, budget, revenue_entry, payment, tax_filing, financial_report, vendor, cost_center, forecast_entry, compliance_item, generated_insight

invoice

invoice_number                TEXT
amount                        NUMERIC
currency                      TEXT
status                        TEXT          -- draft | sent | partial | paid | overdue | written_off
due_date                      DATE
paid_date                     DATE
payment_method                TEXT
line_items                    JSONB
tax_amount                    NUMERIC
discount                      NUMERIC
aging_bucket                  TEXT          -- current | 1-30 | 31-60 | 61-90 | 90+
customer_id                   TEXT
customer_name                 TEXT
submitted_by                  TEXT
approved_by                   TEXT
recognized_revenue            NUMERIC
deferred_revenue              NUMERIC
days_overdue                  INTEGER
follow_up_sent                BOOLEAN
follow_up_date                DATE
balance_outstanding           NUMERIC
payment_received              NUMERIC

expense

category                      TEXT          -- travel | software | hardware | marketing | payroll | rent | utilities | professional_services
amount                        NUMERIC
currency                      TEXT
vendor                        TEXT
approved_by                   TEXT
receipt_url                   TEXT
cost_center                   TEXT
budget_id                     TEXT
expense_date                  DATE
status                        TEXT          -- submitted | approved | rejected | reimbursed

budget

budget_name                   TEXT
period                        TEXT
allocated_amount              NUMERIC
spent_amount                  NUMERIC
remaining                     NUMERIC
utilization_percent           NUMERIC
department                    TEXT
line_item                     TEXT
variance                      NUMERIC
variance_percent              NUMERIC
forecast_to_year_end          NUMERIC
status                        TEXT          -- on_track | over | under
owner                         TEXT

revenue_entry

amount                        NUMERIC
type                          TEXT          -- subscription | one_time | usage | professional_services
period                        TEXT
recognized                    NUMERIC
deferred                      NUMERIC
source                        TEXT
segment                       TEXT

payment

amount                        NUMERIC
method                        TEXT          -- card | bank_transfer | upi | cheque | crypto
status                        TEXT          -- pending | processing | completed | failed | refunded
processed_date                DATE
reference                     TEXT
gateway                       TEXT          -- stripe | razorpay | paypal | bank
fees                          NUMERIC

tax_filing

filing_type                   TEXT          -- GST | Income_Tax | TDS | Payroll_Tax | VAT | Corporate_Tax
period                        TEXT
amount                        NUMERIC
status                        TEXT          -- pending | filed | paid | overdue
due_date                      DATE
filed_date                    DATE
jurisdiction                  TEXT
reference_number              TEXT
penalty                       NUMERIC

financial_report

report_type                   TEXT          -- P&L | Balance_Sheet | Cash_Flow | AR_Aging | AP_Aging
period                        TEXT
revenue                       NUMERIC
expenses                      NUMERIC
net_income                    NUMERIC
cash_flow                     NUMERIC
generated_at                  TIMESTAMPTZ

vendor (Finance lens)

vendor_name                   TEXT
category                      TEXT
contract_value                NUMERIC
payment_terms                 TEXT          -- net_15 | net_30 | net_60 | immediate
rating                        INTEGER       -- 1–5
risk_level                    TEXT          -- low | medium | high

cost_center

center_name                   TEXT
department                    TEXT
budget_allocated              NUMERIC
budget_spent                  NUMERIC
headcount                     INTEGER

forecast_entry

period                        TEXT
type                          TEXT          -- revenue | expense | cash_flow
projected_amount              NUMERIC
confidence                    NUMERIC       -- 0.0–1.0
assumptions                   TEXT
scenario                      TEXT          -- base | optimistic | pessimistic

compliance_item (Finance lens)

regulation                    TEXT          -- SOC2 | ISO27001 | GDPR | HIPAA | PCI-DSS | local_tax
requirement                   TEXT
status                        TEXT          -- compliant | non_compliant | in_progress | not_applicable
due_date                      DATE
owner                         TEXT
evidence_url                  TEXT
last_audit                    DATE


CUSTOMER SERVICE / SUPPORT (12 entity types)

Spine projection: service | Config key: SERVICE
Connectors: Zendesk, Intercom, Freshdesk, Slack, Salesforce, ServiceNow

Entity types: ticket, contact, account, engagement, sla_policy, knowledge_article, csat_survey, escalation, queue, agent_performance, service_metric, generated_insight

sla_policy

policy_name                   TEXT
priority_level                TEXT          -- critical | high | medium | low
first_response_target         INTEGER       -- minutes
resolution_target             INTEGER       -- minutes
breach_count                  INTEGER
compliance_percent            NUMERIC

knowledge_article

title                         TEXT
category                      TEXT
views                         INTEGER
helpfulness_rating            NUMERIC       -- 0.0–1.0
linked_tickets                INTEGER
status                        TEXT          -- draft | published | archived
last_updated                  DATE

csat_survey

score                         INTEGER       -- 1–5
response_text                 TEXT
ticket_id                     TEXT
agent_id                      TEXT
channel                       TEXT
submitted_at                  TIMESTAMPTZ

escalation

ticket_id                     TEXT
escalation_level              INTEGER       -- 1 | 2 | 3
reason                        TEXT
escalated_to                  TEXT
escalated_at                  TIMESTAMPTZ
resolved_at                   TIMESTAMPTZ
outcome                       TEXT

queue

queue_name                    TEXT
ticket_count                  INTEGER
avg_wait_time                 INTEGER       -- minutes
oldest_ticket_age             INTEGER       -- hours
agents_online                 INTEGER
utilization                   NUMERIC       -- %

agent_performance

agent_id                      TEXT
tickets_resolved              INTEGER
avg_resolution_time           NUMERIC       -- minutes
csat_avg                      NUMERIC
first_contact_resolution_rate NUMERIC       -- %
tickets_escalated             INTEGER
period                        TEXT

service_metric

metric_name                   TEXT          -- CSAT | NPS | FCR | AHT | FRT | Backlog | SLA_Compliance
current_value                 NUMERIC
target_value                  NUMERIC
trend                         TEXT
avg_handle_time               NUMERIC       -- minutes
first_response_time           NUMERIC       -- minutes
resolution_rate               NUMERIC       -- %
backlog_count                 INTEGER

PRODUCT & ENGINEERING (16 entity types)

Spine projection: product | Config key: PRODUCT_ENGINEERING
Connectors: Jira, GitHub, Linear, Figma, Slack, Notion, Datadog

Entity types: task, note, activity, user, feature, bug, sprint, release, incident, repository, pull_request, deployment, feedback, roadmap_item, engineering_metric, generated_insight

feature

feature_name                  TEXT
status                        TEXT          -- planned | in_progress | completed | cancelled | on_hold
priority                      TEXT          -- critical | high | medium | low
effort_estimate               INTEGER       -- story points
business_value                INTEGER       -- 1–10
owner                         TEXT
target_release                TEXT

bug

severity                      TEXT          -- critical | high | medium | low
priority                      TEXT
status                        TEXT          -- open | investigating | in_progress | resolved | closed
assigned_to                   TEXT
affected_version              TEXT
steps_to_reproduce            TEXT
resolution                    TEXT
reported_at                   TIMESTAMPTZ

sprint

sprint_name                   TEXT
start_date                    DATE
end_date                      DATE
velocity                      INTEGER       -- story points completed
committed_points              INTEGER
completed_points              INTEGER
burndown                      JSONB         -- daily remaining points
status                        TEXT          -- active | completed | planned

release

version                       TEXT
release_date                  DATE
features_count                INTEGER
bugs_fixed                    INTEGER
status                        TEXT          -- planned | in_progress | released | rolled_back
rollback_plan                 TEXT

incident

severity                      TEXT          -- P0 | P1 | P2 | P3
status                        TEXT          -- open | investigating | mitigated | resolved | post_mortem
title                         TEXT
description                   TEXT
affected_services             TEXT[]
detected_at                   TIMESTAMPTZ
resolved_at                   TIMESTAMPTZ
mttr_minutes                  INTEGER       -- Mean Time To Resolve
root_cause                    TEXT
postmortem_url                TEXT

repository

repo_name                     TEXT
language                      TEXT
open_prs                      INTEGER
open_issues                   INTEGER
last_commit                   TIMESTAMPTZ
coverage_percent              NUMERIC

pull_request

title                         TEXT
author                        TEXT
status                        TEXT          -- open | merged | closed | draft
review_count                  INTEGER
lines_changed                 INTEGER
cycle_time_hours              NUMERIC

deployment

environment                   TEXT          -- production | staging | dev
version                       TEXT
status                        TEXT          -- success | failed | in_progress | rolled_back
deployed_by                   TEXT
deployed_at                   TIMESTAMPTZ
rollback_available            BOOLEAN

feedback

source                        TEXT          -- in_app | support | survey | sales | social
category                      TEXT          -- bug | feature_request | ux | performance | pricing
sentiment                     TEXT          -- positive | neutral | negative
feature_request               TEXT
priority                      TEXT
votes                         INTEGER

roadmap_item

title                         TEXT
quarter                       TEXT          -- e.g. "2026-Q3"
theme                         TEXT
status                        TEXT          -- planned | in_progress | completed | cancelled
confidence                    TEXT          -- high | medium | low
business_impact               TEXT
effort                        TEXT          -- small | medium | large | xl

engineering_metric

metric_name                   TEXT          -- Deploy_Frequency | Lead_Time | MTTR | Change_Failure_Rate | Cycle_Time | Coverage
current_value                 NUMERIC
target_value                  NUMERIC
trend                         TEXT
deploy_frequency              NUMERIC       -- per week
lead_time                     NUMERIC       -- hours
mttr                          NUMERIC       -- minutes
change_failure_rate           NUMERIC       -- %

IT ADMINISTRATION (12 entity types)

Spine projection: it_admin | Config key: IT_ADMIN
Connectors: Okta, Azure AD, Jira, ServiceNow, Datadog, Splunk

Entity types: system, device, user, incident, change_request, vulnerability, backup, certificate, network_device, license, it_metric, generated_insight

system

system_name                   TEXT
type                          TEXT          -- web_app | database | api | microservice | infrastructure
environment                   TEXT          -- production | staging | dev
status                        TEXT          -- operational | degraded | down | maintenance
uptime_percent                NUMERIC
owner                         TEXT
criticality                   TEXT          -- critical | high | medium | low
last_patched                  DATE
version                       TEXT
dependencies                  TEXT[]

device

device_name                   TEXT
type                          TEXT          -- laptop | desktop | mobile | server | network
os                            TEXT
status                        TEXT          -- active | inactive | lost | decommissioned
assigned_to                   TEXT
last_seen                     TIMESTAMPTZ
compliance_status             TEXT          -- compliant | non_compliant | unknown
serial_number                 TEXT

change_request

title                         TEXT
type                          TEXT          -- standard | normal | emergency
priority                      TEXT
status                        TEXT          -- draft | submitted | approved | in_progress | completed | rejected
risk_level                    TEXT          -- low | medium | high
scheduled_date                DATE
approved_by                   TEXT
rollback_plan                 TEXT

vulnerability

cve_id                        TEXT
severity                      TEXT          -- critical | high | medium | low
affected_systems              TEXT[]
status                        TEXT          -- open | in_progress | patched | accepted | false_positive
patch_available               BOOLEAN
exploitability                TEXT          -- active | poc | theoretical
remediation_deadline          DATE

backup

system_name                   TEXT
backup_type                   TEXT          -- full | incremental | differential
last_backup                   TIMESTAMPTZ
status                        TEXT          -- success | failed | in_progress
size_gb                       NUMERIC
retention_days                INTEGER
recovery_tested               BOOLEAN

certificate

domain                        TEXT
issuer                        TEXT
expiry_date                   DATE
days_to_expiry                INTEGER
status                        TEXT          -- valid | expiring_soon | expired
auto_renew                    BOOLEAN
key_algorithm                 TEXT          -- RSA-2048 | RSA-4096 | ECDSA-256

network_device

device_name                   TEXT
type                          TEXT          -- router | switch | firewall | load_balancer | vpn
ip_address                    TEXT          -- internal only
status                        TEXT
firmware_version              TEXT
throughput                    NUMERIC       -- Mbps
error_rate                    NUMERIC       -- %

license

software_name                 TEXT
license_type                  TEXT          -- per_seat | concurrent | site | enterprise
total_seats                   INTEGER
used_seats                    INTEGER
utilization_percent           NUMERIC
renewal_date                  DATE
annual_cost                   NUMERIC

it_metric

metric_name                   TEXT          -- Uptime | MTTD | MTTR | Patch_Compliance | Security_Incidents | License_Utilization
current_value                 NUMERIC
target_value                  NUMERIC
trend                         TEXT
uptime_sla                    NUMERIC       -- %
mean_time_to_detect           NUMERIC       -- minutes
mean_time_to_resolve          NUMERIC       -- minutes
patch_compliance              NUMERIC       -- %


PROCUREMENT (11 entity types)

Spine projection: procurement | Config key: PROCUREMENT
Connectors: SAP, Oracle, Salesforce, Slack, Excel

Entity types: vendor, contract, purchase_order, invoice, spend_category, renewal_tracker, savings_initiative, approval_request, compliance_check, procurement_metric, generated_insight

vendor

vendor_name                   TEXT
category                      TEXT          -- software | hardware | services | logistics | facilities | marketing
tier                          TEXT          -- strategic | preferred | approved | spot
contract_value                NUMERIC
payment_terms                 TEXT
performance_score             INTEGER       -- 1–100
risk_level                    TEXT          -- low | medium | high | critical
diversity_status              TEXT          -- minority_owned | women_owned | veteran_owned | standard
sla_compliance                NUMERIC       -- %

purchase_order

po_number                     TEXT
vendor_id                     TEXT
amount                        NUMERIC
status                        TEXT          -- draft | submitted | approved | received | invoiced | closed | cancelled
requested_by                  TEXT
approved_by                   TEXT
delivery_date                 DATE

spend_category

category_name                 TEXT
budget_allocated              NUMERIC
actual_spend                  NUMERIC
variance                      NUMERIC
vendor_count                  INTEGER
period                        TEXT

renewal_tracker

contract_id                   TEXT
vendor_name                   TEXT
renewal_date                  DATE
days_to_renewal               INTEGER
current_value                 NUMERIC
proposed_value                NUMERIC
risk_level                    TEXT
action_required               TEXT
owner                         TEXT

savings_initiative

initiative_name               TEXT
category                      TEXT
target_savings                NUMERIC
realized_savings              NUMERIC
status                        TEXT          -- planned | in_progress | completed | cancelled
owner                         TEXT
timeline                      TEXT

approval_request

request_type                  TEXT          -- new_vendor | po_approval | contract_renewal | spend_exception
amount                        NUMERIC
vendor                        TEXT
status                        TEXT          -- pending | approved | rejected | deferred
requested_by                  TEXT
approved_by                   TEXT
urgency                       TEXT          -- high | medium | low

compliance_check

vendor_id                     TEXT
check_type                    TEXT          -- insurance | certifications | financial_health | data_security | diversity
status                        TEXT          -- pass | fail | pending | expired
last_checked                  DATE
next_due                      DATE
findings                      TEXT

procurement_metric

metric_name                   TEXT          -- Total_Spend | Cost_Savings | Cycle_Time | On_Time_Delivery | Vendor_Count | PO_Compliance
current_value                 NUMERIC
target_value                  NUMERIC
trend                         TEXT
cost_avoidance                NUMERIC
cycle_time_days               NUMERIC
on_time_delivery_rate         NUMERIC       -- %

BIZOPS — Business Operations (15 entity types)

Spine projection: bizops | Config key: BIZOPS
Also covers: HR (mapped to BIZOPS), Legal (mapped to BIZOPS), Operations, Project Management
Connectors: Google Workspace, Slack, Calendly, GitHub, Notion, Asana

Entity types: account, contact, opportunity, task, campaign, activity, project, workflow, kpi, okr, cross_dept_initiative, resource_allocation, ops_metric, generated_insight

project

project_name                  TEXT
status                        TEXT          -- planning | active | on_hold | completed | cancelled
owner                         TEXT
start_date                    DATE
end_date                      DATE
budget                        NUMERIC
progress_percent              INTEGER       -- 0–100
department                    TEXT

workflow

workflow_name                 TEXT
status                        TEXT          -- active | inactive | draft | archived
trigger                       TEXT          -- manual | schedule | event | webhook
steps_count                   INTEGER
executions                    INTEGER
success_rate                  NUMERIC       -- %
avg_duration                  NUMERIC       -- seconds

kpi

kpi_name                      TEXT
current_value                 NUMERIC
target_value                  NUMERIC
trend                         TEXT          -- up | down | flat
owner                         TEXT
department                    TEXT
frequency                     TEXT          -- daily | weekly | monthly | quarterly
data_source                   TEXT

okr

objective                     TEXT
key_results                   JSONB         -- [{ kr_text, current, target, unit }]
owner                         TEXT
period                        TEXT          -- e.g. "2026-Q2"
progress_percent              INTEGER
confidence                    TEXT          -- high | medium | low
status                        TEXT          -- on_track | at_risk | off_track | completed

cross_dept_initiative

initiative_name               TEXT
departments                   TEXT[]
sponsor                       TEXT
budget                        NUMERIC
status                        TEXT
impact_score                  INTEGER       -- 1–10
timeline                      TEXT
blockers                      TEXT[]
dependencies                  TEXT[]

resource_allocation

resource_name                 TEXT
department                    TEXT
allocation_percent            NUMERIC       -- 0–100
project_id                    TEXT
period                        TEXT
utilization                   NUMERIC       -- %

ops_metric

metric_name                   TEXT
current_value                 NUMERIC
target_value                  NUMERIC
trend                         TEXT
department                    TEXT
frequency                     TEXT
data_source                   TEXT

HR (mapped to BIZOPS config + HR-specific fields)

Note: HR maps to BIZOPS in DEPARTMENT_TO_CONFIG_KEY. HR-specific entity types are added via industry/department overlay.

employee

employee_id                   TEXT
full_name                     TEXT          -- PII
email                         TEXT          -- PII
phone                         TEXT          -- PII
department                    TEXT
role                          TEXT
manager_id                    TEXT
employment_type               TEXT          -- full_time | part_time | contractor | intern
status                        TEXT          -- active | on_leave | terminated | probation
start_date                    DATE
end_date                      DATE
location                      TEXT
salary_band                   TEXT          -- internal only
performance_rating            TEXT          -- exceeds | meets | below | not_rated
last_review_date              DATE
next_review_date              DATE

job_opening

title                         TEXT
department                    TEXT
hiring_manager                TEXT
status                        TEXT          -- open | on_hold | filled | cancelled
priority                      TEXT
target_start_date             DATE
applications_count            INTEGER
interviews_scheduled          INTEGER
offers_extended               INTEGER

leave_request

employee_id                   TEXT
leave_type                    TEXT          -- annual | sick | maternity | paternity | unpaid | compensatory
start_date                    DATE
end_date                      DATE
days_count                    NUMERIC
status                        TEXT          -- pending | approved | rejected | cancelled
approved_by                   TEXT

performance_review

employee_id                   TEXT
review_period                 TEXT
reviewer_id                   TEXT
rating                        TEXT
goals_achieved                INTEGER
goals_total                   INTEGER
strengths                     TEXT
development_areas             TEXT
next_period_goals             TEXT
status                        TEXT          -- draft | submitted | acknowledged

LEGAL (mapped to BIZOPS config + Legal-specific fields)

Note: Legal maps to BIZOPS in DEPARTMENT_TO_CONFIG_KEY.

contract (Legal lens)

contract_id                   TEXT
contract_type                 TEXT          -- MSA | SOW | NDA | SLA | Employment | Vendor | Partnership | License
parties                       TEXT[]
value                         NUMERIC
currency                      TEXT
start_date                    DATE
end_date                      DATE
auto_renew                    BOOLEAN
notice_period                 INTEGER       -- days
governing_law                 TEXT
status                        TEXT          -- draft | under_review | executed | expired | terminated | disputed
owner                         TEXT
signed_by_us                  TEXT
signed_by_them                TEXT
signed_date                   DATE
renewal_date                  DATE
days_to_renewal               INTEGER
key_obligations               TEXT[]
payment_terms                 TEXT

clause

contract_id                   TEXT
clause_type                   TEXT          -- liability | indemnification | ip_ownership | termination | confidentiality | payment | sla
clause_text                   TEXT
risk_level                    TEXT          -- low | medium | high | critical
flagged                       BOOLEAN
flag_reason                   TEXT

obligation

contract_id                   TEXT
obligation_text               TEXT
due_date                      DATE
owner                         TEXT
status                        TEXT          -- pending | in_progress | completed | overdue | waived
recurrence                    TEXT          -- one_time | monthly | quarterly | annual

legal_matter

matter_id                     TEXT
matter_type                   TEXT          -- litigation | regulatory | ip | employment | corporate | compliance
title                         TEXT
status                        TEXT          -- open | in_progress | resolved | closed
priority                      TEXT
assigned_to                   TEXT
external_counsel              TEXT
estimated_cost                NUMERIC
actual_cost                   NUMERIC
opened_date                   DATE
target_resolution_date        DATE


PERSONAL WORKSPACE (8 entity types)

Spine projection: bizops | Config key: PERSONAL
Connectors: Google Workspace, Slack, Calendly, GitHub

Entity types: task, note, activity, calendar_event, bookmark, goal, daily_reflection

task (Personal lens)

priority                      TEXT          -- high | medium | low
status                        TEXT          -- todo | in_progress | done | cancelled
due_date                      DATE
category                      TEXT          -- work | personal | health | learning | finance
energy_level                  TEXT          -- high | medium | low  (when is best to do this)

goal (Personal)

goal_name                     TEXT
target_date                   DATE
progress_percent              INTEGER
category                      TEXT          -- career | health | finance | learning | relationships | personal
milestones                    JSONB         -- [{ title, due_date, completed }]

daily_reflection

date                          DATE
wins                          TEXT[]
challenges                    TEXT[]
energy_level                  TEXT          -- high | medium | low
focus_score                   INTEGER       -- 1–10
gratitude                     TEXT[]

calendar_event

title                         TEXT
start_time                    TIMESTAMPTZ
end_time                      TIMESTAMPTZ
attendees                     TEXT[]
meeting_type                  TEXT          -- internal | customer | 1on1 | team | external | personal
action_items                  TEXT[]

bookmark

url                           TEXT
title                         TEXT
description                   TEXT
tags                          TEXT[]
saved_at                      TIMESTAMPTZ

STUDENT / TEACHER (11 entity types)

Spine projection: student_teacher | Config key: STUDENT_TEACHER
Connectors: Canvas, Moodle, Google Classroom, Blackboard

Entity types: student, course, assignment, grade, attendance, discussion, project, learning_objective, intervention, student_metric, generated_insight

student

student_name                  TEXT
enrollment_status             TEXT          -- active | inactive | graduated | withdrawn
grade_level                   TEXT
gpa                           NUMERIC       -- 0.0–4.0
attendance_rate               NUMERIC       -- %
at_risk                       BOOLEAN
advisor                       TEXT
program                       TEXT
cohort                        TEXT
engagement_score              INTEGER       -- 0–100

course

course_name                   TEXT
instructor                    TEXT
enrollment_count              INTEGER
avg_grade                     NUMERIC
completion_rate               NUMERIC       -- %
semester                      TEXT
credits                       INTEGER

assignment

title                         TEXT
course_id                     TEXT
due_date                      DATE
status                        TEXT          -- open | closed | graded
avg_score                     NUMERIC
submissions                   INTEGER
late_submissions              INTEGER

grade

student_id                    TEXT
course_id                     TEXT
assignment_id                 TEXT
score                         NUMERIC
grade_letter                  TEXT          -- A | B | C | D | F
feedback                      TEXT
graded_at                     TIMESTAMPTZ

attendance

student_id                    TEXT
course_id                     TEXT
date                          DATE
status                        TEXT          -- present | absent | late | excused
excused                       BOOLEAN
consecutive_absences          INTEGER

learning_objective

objective                     TEXT
course_id                     TEXT
mastery_level                 TEXT          -- not_started | developing | proficient | mastered
assessment_count              INTEGER
avg_score                     NUMERIC
status                        TEXT

intervention

student_id                    TEXT
type                          TEXT          -- academic | attendance | behavioral | social_emotional
reason                        TEXT
status                        TEXT          -- open | in_progress | resolved | closed
assigned_to                   TEXT
start_date                    DATE
progress                      TEXT
outcome                       TEXT
follow_up_date                DATE

student_metric

metric_name                   TEXT          -- Retention_Rate | Satisfaction_Score | Placement_Rate | Avg_GPA | At_Risk_Count
current_value                 NUMERIC
target_value                  NUMERIC
trend                         TEXT
retention_rate                NUMERIC       -- %
satisfaction_score            NUMERIC
placement_rate                NUMERIC       -- %


Part IV — Cross-Domain Entities (Missing From Current System)

These are first-class entities that don't exist yet in the schema. They are the connective tissue of operations.

1. Commitment

A promise made to a specific person, with a due date, linked to an entity.

commitment_id
made_by                       TEXT          -- internal person
made_to                       TEXT          -- customer / team member / investor
commitment_text               TEXT          -- what was promised
due_date                      DATE
status                        TEXT          -- kept | broken | pending | at_risk
linked_entity_type            TEXT
linked_entity_id              TEXT
source                        TEXT          -- email | meeting | call | slack

2. Decision

Every significant decision, who made it, why, what the outcome was.

decision_id
decision_text                 TEXT
decided_by                    TEXT
decided_on                    DATE
context                       TEXT          -- why this decision was made
outcome                       TEXT          -- what happened as a result
linked_entities               TEXT[]
reversible                    BOOLEAN

3. Blocker

"This thing cannot move until X happens." Not a task. Not a risk.

blocker_id
what_is_blocked               TEXT          -- task | deal | project | hire
blocked_by                    TEXT          -- person | dependency | external factor
since_date                    DATE
impact_if_unresolved          TEXT
owner                         TEXT          -- who can unblock this
status                        TEXT          -- active | resolved

4. Relationship Record

The edge between two people — not a contact record, not an account record.

person_a                      TEXT          -- internal team member
person_b                      TEXT          -- external contact
relationship_type             TEXT          -- Champion | Economic Buyer | Influencer | Blocker | Evaluator | End User | Executive Sponsor | Technical Contact
relationship_strength         TEXT          -- Strong | Warm | Neutral | Cold | Unknown
last_meaningful_interaction   DATE          -- NOT just last email — substantive interaction
what_they_care_about          TEXT          -- their personal priorities
communication_preference      TEXT          -- Email | Call | LinkedIn | WhatsApp | In Person
introduced_by                 TEXT
relationship_owner            TEXT          -- who on our team owns this
notes                         TEXT          -- what you'd tell a colleague before they met this person

Key distinction: last_meaningful_interaction ≠ last_contact_date.
A meaningful interaction is one where something was learned, agreed, or advanced.

5. Recurring Obligation

The heartbeat of operations. Not a task — a repeating commitment.

obligation_id
name                          TEXT          -- "Monthly board report", "Weekly standup", "Quarterly GST filing"
frequency                     TEXT          -- daily | weekly | monthly | quarterly | annual
owner                         TEXT
next_due_date                 DATE
last_completed_date           DATE
status                        TEXT          -- on_track | overdue | at_risk
linked_entity                 TEXT

6. External Signal

The thing that changes the meaning of internal data.

signal_id
source_type                   TEXT          -- News | Regulatory | Competitor | Market | Industry | Social | Job_Posting | Funding
source_name                   TEXT
title                         TEXT
summary                       TEXT          -- 2–3 sentences
date_captured                 DATE
relevance_score               TEXT          -- High | Medium | Low
linked_entities               TEXT[]        -- accounts / deals / contacts / products affected
signal_type                   TEXT          -- Opportunity | Risk | Neutral
action_required               BOOLEAN
action_taken                  TEXT
captured_by                   TEXT          -- Manual | Auto

7. Cash Position (Daily)

Not a report — a live state.

date                          DATE
opening_balance               NUMERIC

-- CONFIRMED INFLOWS (will definitely arrive today)
confirmed_inflows             JSONB         -- [{ customer, invoice_id, amount }]

-- EXPECTED INFLOWS (should arrive but not confirmed)
expected_inflows              JSONB         -- [{ customer, days_overdue, amount, probability }]

-- CONFIRMED OUTFLOWS (will definitely leave today)
confirmed_outflows            JSONB         -- [{ vendor, type, amount }]

-- EXPECTED OUTFLOWS (bills due this week)
expected_outflows             JSONB         -- [{ vendor, amount, due_date }]

closing_balance_confirmed     NUMERIC
closing_balance_with_expected NUMERIC
runway_days_confirmed         INTEGER       -- at current confirmed burn
runway_days_expected          INTEGER       -- including expected flows

The gap between the two runway numbers is financial risk exposure.

8. Unified Approvals Queue (Cross-Domain)

approval_id
what_needs_approval           TEXT
requested_by                  TEXT
requested_on                  TIMESTAMPTZ
urgency                       TEXT          -- high | medium | low
context                       TEXT
evidence                      JSONB
status                        TEXT          -- pending | approved | rejected | deferred
decided_by                    TEXT
decided_on                    TIMESTAMPTZ
domain                        TEXT          -- finance | revops | legal | hr | ops

Part V — Fields That Exist But Are Incomplete

Accounts / Clients — missing fields

  • Industry sub-sector (not just industry) — exists in CS schema, missing in Sales/RevOps
  • Time zone (for scheduling)
  • Preferred communication channel
  • Decision-making process (who signs, who influences)
  • Budget cycle (when do they plan budgets)
  • Competitive tools they use
  • Why they chose us (win reason)
  • Why they might leave (churn risk reason — specific, not just "at-risk")

Deals — missing fields

  • Why we're winning (competitive advantage in this deal)
  • Why we might lose (specific risk)
  • Next step (concrete, dated action) — exists in REVOPS schema
  • Economic buyer (who controls the budget)
  • Champion (who wants us to win) — exists in SALES schema as champion_contact
  • Blocker (who might kill the deal)
  • Mutual action plan (agreed steps with customer)

Tasks — missing fields

  • Waiting on (who/what is this blocked by)
  • Context (why does this task exist)
  • Impact if not done (consequence)
  • Effort estimate — exists in PRODUCT_ENGINEERING as story_points
  • Linked commitment (was this promised to someone)

Contacts — missing fields

  • Influence level (decision maker / influencer / end user / blocker) — exists in SALES as buying_role
  • Relationship owner (who on our team owns this relationship)
  • Last meaningful interaction (not just last contact — was it substantive)
  • What they care about (their personal priorities)
  • Communication preference — exists in SALES schema

Part VI — The 9-Function Field Map

Business Ops is not 9 separate modules. It's 17 entity types viewed through 9 different lenses.
The same contract entity looks different to Sales (what did we promise), Legal (what are our obligations), Finance (what do we get paid), and Ops (what do we need to deliver).

EntitySalesMarketingOpsProductGrowthCommsLegalHRFinance
Account / Company✓✓✓✓✓✓✓✓
Contact / Person✓✓✓✓✓✓✓
Deal / Opportunity✓✓✓✓✓✓
Task✓✓✓✓✓✓✓✓✓
Contract✓✓✓✓✓✓
Invoice / Bill✓✓✓✓
Project / Milestone✓✓✓✓✓✓✓✓
Document✓✓✓✓✓✓✓✓
Event / Meeting✓✓✓✓✓✓✓
Commitment✓✓✓✓✓✓✓✓
Decision✓✓✓✓✓✓✓✓✓
Blocker✓✓✓✓
Metric / KPI✓✓✓✓✓✓
Experiment✓✓✓
Compliance Item✓✓✓✓
Employee / Person✓✓✓✓
Vendor✓✓✓✓

Part VII — The Signal Engine Architecture

The signal engine is the product moat. Not the entity store — the signal engine.

The distinction:

  • A notification system fires the same alerts for every business: "you have 3 overdue tasks"
  • An intelligence system learns the baseline for this specific business and flags deviation: "this account is behaving differently than it did 30 days ago"

What the signal engine needs:

  1. A unified signal table — one place where all signals from all domains land
  2. Baseline learning per entity type per tenant (what's normal for this business)
  3. Deviation detection (not threshold alerts — behavioral change detection)
  4. Cross-domain correlation (the same account has a ticket spike AND a deal going quiet AND a champion who went silent — that's one signal, not three)

Unified signal schema (from signals table in 001_core_schema.sql):

signal_id
entity_type, entity_id
signal_type               -- going_cold | at_risk | overdue | commitment_breach | external_event | anomaly
                          -- health_change | churn_risk | engagement_drop | opportunity
urgency / severity        -- critical | high | medium | low | info
description               -- human-readable, not a code
action_suggested          -- what the system recommends
evidence                  JSONB  -- { source, data, confidence }
created_at
domain                    -- sales | cs | finance | ops | etc.
agent_id                  -- which agent generated this
status                    -- active | acknowledged | resolved | dismissed

Every domain writes to it. "My Desk" reads from it. The Twin reasons over it.


Part VIII — Build Sequence

Phase 1: Prove the cross-domain aggregation thesis
Build "My Desk" with data from three different domains — one task from Sales, one approval from Finance, one renewal from Account Success — all in the same view, sorted by urgency, with no module-switching required.

Phase 2: The Modes
Build the five cognitive modes (Understand, Act, Plan, Connect, Reflect).
Each mode is a different layout over the same data.
Signal engine starts running — computing "going quiet," "at risk," "overdue."

Phase 3: The Function Lenses
Sales, Finance, Legal, HR each get their own projection.
Same data, different emphasis, different fields visible.
The function-specific signals activate.

Phase 4: The Intelligence Layer
Pattern recognition: "this account looks like accounts that churned"
Anomaly detection: "this is unusual for this account"
Predictive: "based on current trajectory, you'll miss your Q3 target"


Part IX — Complete Entity Type Master List

Entity TypeConfig KeyDomains
account / account_masterCUSTOMER_SUCCESS, REVOPS, SALES, FINANCECS, BizOps, RevOps, Service
contact / account_contactAllCS, BizOps, SalesOps, RevOps, Marketing
opportunity / dealREVOPS, SALES, BIZOPSBizOps, SalesOps, RevOps
task / task_itemAllAll domains
engagementCUSTOMER_SUCCESS, SALES, MARKETING, SERVICECS, Sales, Marketing, Service
success_planCUSTOMER_SUCCESSAccount Success
initiativeCUSTOMER_SUCCESS, BIZOPSCS, BizOps
strategic_objectiveCUSTOMER_SUCCESS, BIZOPSCS, BizOps
capabilityCUSTOMER_SUCCESSCS
value_streamCUSTOMER_SUCCESSCS
api_portfolioCUSTOMER_SUCCESSCS
platform_health_metricCUSTOMER_SUCCESS, IT_ADMINCS, IT Admin
people_teamCUSTOMER_SUCCESSCS
business_contextCUSTOMER_SUCCESSCS
stakeholder_outcomeCUSTOMER_SUCCESSCS
risk_register / riskCUSTOMER_SUCCESS, BIZOPSCS, BizOps
generated_insightAllAll domains
pipeline_stageREVOPS, SALESRevOps, SalesOps
forecastREVOPSRevOps
quotaREVOPSRevOps
territoryREVOPS, SALESRevOps, SalesOps
comp_planREVOPSRevOps
revenue_metricREVOPS, FINANCERevOps, Finance
attribution / attribution_touchpointREVOPS, MARKETINGRevOps, Marketing
segment_ruleREVOPSRevOps
leadSALES, MARKETINGSalesOps, Marketing
quoteSALESSalesOps
sales_sequence / email_sequenceSALESSalesOps
call_logSALESSalesOps
competitor_intelSALESSalesOps
campaignMARKETING, REVOPS, BIZOPSMarketing, RevOps, BizOps
landing_pageMARKETINGMarketing
email_campaignMARKETINGMarketing
social_postMARKETINGMarketing
content_assetMARKETINGMarketing
ab_testMARKETINGMarketing
audience_segmentMARKETINGMarketing
marketing_metricMARKETINGMarketing
invoiceFINANCE, REVOPSFinance, RevOps
expenseFINANCEFinance
budgetFINANCE, BIZOPSFinance, BizOps
revenue_entryFINANCEFinance
paymentFINANCEFinance
tax_filingFINANCEFinance
financial_reportFINANCEFinance
cost_centerFINANCEFinance
forecast_entryFINANCEFinance
compliance_itemFINANCE, IT_ADMIN, PROCUREMENTFinance, IT, Procurement
ticketSERVICE, CUSTOMER_SUCCESSService, CS
sla_policySERVICEService
knowledge_articleSERVICEService
csat_surveySERVICEService
escalationSERVICEService
queueSERVICEService
agent_performanceSERVICEService
service_metricSERVICEService
feature / epicPRODUCT_ENGINEERINGProduct/Engineering
bugPRODUCT_ENGINEERINGProduct/Engineering
sprintPRODUCT_ENGINEERINGProduct/Engineering
releasePRODUCT_ENGINEERINGProduct/Engineering
incidentPRODUCT_ENGINEERING, IT_ADMINProduct, IT
repositoryPRODUCT_ENGINEERINGProduct/Engineering
pull_requestPRODUCT_ENGINEERINGProduct/Engineering
deploymentPRODUCT_ENGINEERINGProduct/Engineering
feedbackPRODUCT_ENGINEERINGProduct/Engineering
roadmap_itemPRODUCT_ENGINEERINGProduct/Engineering
engineering_metricPRODUCT_ENGINEERINGProduct/Engineering
systemIT_ADMINIT Admin
deviceIT_ADMINIT Admin
change_requestIT_ADMINIT Admin
vulnerabilityIT_ADMINIT Admin
backupIT_ADMINIT Admin
certificateIT_ADMINIT Admin
network_deviceIT_ADMINIT Admin
licenseIT_ADMINIT Admin
it_metricIT_ADMINIT Admin
vendorPROCUREMENT, FINANCEProcurement, Finance
purchase_orderPROCUREMENTProcurement
spend_categoryPROCUREMENTProcurement
renewal_trackerPROCUREMENTProcurement
savings_initiativePROCUREMENTProcurement
approval_requestPROCUREMENTProcurement
compliance_checkPROCUREMENTProcurement
procurement_metricPROCUREMENTProcurement
projectBIZOPSBizOps
workflowBIZOPSBizOps
kpiBIZOPSBizOps
okrBIZOPSBizOps
cross_dept_initiativeBIZOPSBizOps
resource_allocationBIZOPSBizOps
ops_metricBIZOPSBizOps
employeeHR (→ BIZOPS)HR
job_openingHR (→ BIZOPS)HR
leave_requestHR (→ BIZOPS)HR
performance_reviewHR (→ BIZOPS)HR
contractFINANCE, PROCUREMENT, CUSTOMER_SUCCESSFinance, Legal, CS, Procurement
clauseLegal (→ BIZOPS)Legal
obligationLegal (→ BIZOPS)Legal
legal_matterLegal (→ BIZOPS)Legal
calendar_eventPERSONAL, BIZOPSPersonal, BizOps
bookmarkPERSONALPersonal
goalPERSONALPersonal
daily_reflectionPERSONALPersonal
studentSTUDENT_TEACHEREducation
courseSTUDENT_TEACHEREducation
assignmentSTUDENT_TEACHEREducation
gradeSTUDENT_TEACHEREducation
attendanceSTUDENT_TEACHEREducation
learning_objectiveSTUDENT_TEACHEREducation
interventionSTUDENT_TEACHEREducation
student_metricSTUDENT_TEACHEREducation
commitmentAll — MISSINGAll domains
decisionAll — MISSINGAll domains
blockerAll — MISSINGAll domains
relationship_recordAll — MISSINGAll domains
external_signalAll — MISSINGAll domains
cash_positionFinance — MISSINGFinance
recurring_obligationAll — MISSINGAll domains

Part X — Industry Overlay Entity Types

These entity types activate when a specific industry is selected at onboarding.

IndustryExtra Entity Types
Professional Servicescontract, project, timesheet, service_delivery
Healthcarecontract, compliance_item, patient_encounter, equipment_maintenance
Manufacturingwork_order, supplier, inventory_snapshot, asset, maintenance_schedule, maintenance_record
Automotivevehicle, part, warranty, service_appointment, maintenance_record
Retail / Commerceorder, inventory, sku
Financial Servicescompliance_item, risk_assessment
Logisticsshipment, carrier, warehouse, fleet_maintenance
Mediacontent_asset, license, royalty
Public Sectorcompliance_item, contract, grant
Educationstudent, course, enrollment

This document is the canonical field inventory for IntegrateWise L1 surfaces.
Source of truth: packages/types/src/schema.ts (DOMAIN_SPINE_CONFIG + DEFAULT_FIELD_POLICIES)
Missing entities in Part IV are the delta between "data retrieval system" and "operational intelligence."
Last updated: 2026-05-29