{"slug":"strategy/business-strategy/18-gtm-marketplace-packaging-and-monetization","title":"18 — GTM, Marketplace, Packaging, and Monetization","section":"strategy","sectionLabel":"Strategy","status":"unclassified","type":"document","path":"strategy/business-strategy/18-gtm-marketplace-packaging-and-monetization.mdx","bytes":3559,"description":null,"updated":null,"source":"integratewise/Integratewise-docs-wiki","content":"\n**Status:** Canonical publication gates; channel availability and review timing are Unverified\n\n## Public product boundary\n\nThe product name is **IntegrateWise**. **IW-Spine-Network** is the public\ndistribution identity, not a competing product name.\n\n## Distribution lanes\n\n1. **IntegrateWise product:** browser Workbench and internal Integration Manager.\n2. **Plugin marketplaces/directories:** **IW-Spine-Network Plugin**, containing\n   an MCP-backed app, focused embedded host UI, workflow skills and optional\n   templates.\n3. **MCP marketplaces/registries:** **IW-Spine-Network MCP**, containing the\n   exact nineteen-tool OAuth-protected server, text/JSON fallback, optional\n   widgets and browser Workbench launch.\n4. **Direct provider apps:** only where deeper provider installation, webhooks,\n   sync, or permissions require them.\n5. **Developer assets:** SDKs, ADK, connector and capability kits, schemas,\n   examples, and documentation.\n\n## Connector publication\n\nDo not publish sixty-five independent marketplace products. Classify each\nconnector as:\n\n| Class                        | Treatment                               |\n| ---------------------------- | --------------------------------------- |\n| Catalog definition           | Visible only with accurate state        |\n| Direct strategic connector   | IntegrateWise marketplace               |\n| Provider marketplace app     | Publish only for required deeper access |\n| Internal / Customer Zero MCP | Register internally; never public       |\n| Host-delegated capability    | Register only after explicit host proof |\n\n## Initial publication targets\n\n- IntegrateWise product website and documentation;\n- IW-Spine-Network Plugin package, embedded UI resources, OAuth/consent flow,\n  skills and reviewer evidence;\n- IW-Spine-Network MCP remote-server metadata, ordinary-client fallback,\n  optional widgets and browser Workbench launch;\n- GitHub App if repository installation and webhooks are required;\n- initial Customer Zero connector listings;\n- small public SDK/ADK package set;\n- status, support, security, privacy, and terms pages.\n\nThird-party review completion is not part of the July 30 core product availability\npromise.\n\n## Installation promise\n\nPlugin or MCP installation applies the Customer Zero-proven reference activation\nprofile to a new or existing isolated customer tenant. In ChatGPT, the Plugin\nprovides the focused embedded control surface while ChatGPT remains the\nconversation and agent controller. In the MCP marketplace lane, IntegrateWise\nprovides the standalone browser Workbench. Neither package shares Customer Zero\ndata or automatically inherits other host-app credentials. Those apps\nparticipate only through host composition, explicit delegation or a direct IW\nconnector binding.\n\n## Publication states\n\n`draft → package_ready → staging → customer_zero_verified → submission_ready → submitted → published`\n\nTerminal lifecycle states are `deprecated` and `withdrawn`.\n\n## Claims and monetization\n\nPricing, entitlements, connector tiers, usage limits, support, and marketplace\nplans must be tied to verified capabilities and operational costs. Do not charge\nfor catalog cards or imply write/sync support before certification.\n\n## Required asset pack\n\nName, logos, descriptions, categories, screenshots, demo, starter prompts, tool\nand scope descriptions, privacy summary, support, docs, status, terms, reviewer\ninstructions, test tenant, safe sample data, negative cases, and release notes.\n"}