{"slug":"business/65-press-kit","title":"65 — Press Kit","section":"business","sectionLabel":"Business","status":"unclassified","type":"document","path":"business/65-press-kit.mdx","bytes":6020,"description":null,"updated":null,"source":"integratewise/Integratewise-docs-wiki","content":"\nStatus: CANONICAL · Commercial OS\nOwner: Founder + PMM hat\nLast verified: 2026-07-21\n\n---\n\n## Purpose\n\nEverything a journalist, podcaster, or partner needs to cover us accurately without a call — plus the statement templates for moments that don't wait. Public page: `/press`.\n\n**Target audience:** Press, podcast hosts, event organizers, partners; internal (crisis protocols).\n\n---\n\n## 1. Boilerplate (three lengths, verbatim use)\n\n**One line:** IntegrateWise is the workspace for human and AI collaborative work.\n\n**Short (60 words):** IntegrateWise is the workspace for human and AI collaborative work. Every person works alongside a governed AI Twin on shared workbenches, projected from the Adaptive Spine — the canonical operational truth the organization owns. The Twin prepares; the human approves; everything is auditable. Founded by a former MuleSoft architect and CSM, IntegrateWise connects 70+ tools across the modern stack.\n\n**Long (120 words):** adds: the problem paragraph (fragmentation, the Human API, the Quiet Demotion of AI — 2–4 hours/day lost to context reconstruction), the category definition sentence ([05 §1](../02-category-market/05-category-definition.md)), and the doctrine close: _\"IntegrateWise's founding principle: truth you own, AI you rent, approval in between.\"_\n\n## 2. Fact Sheet (journalists check; keep verified — claims register [79](../14-appendix/79-appendix.md))\n\n| Fact          | Value                                                                                                                           |\n| ------------- | ------------------------------------------------------------------------------------------------------------------------------- |\n| Founded       | 2024 (as Mule Nexus) → IntegrateWise                                                                                            |\n| Founder       | Nirmal — former MuleSoft architect and customer success manager                                                                 |\n| Category      | Workspace for Human and AI Collaborative Work                                                                                   |\n| Product facts | 70+ connectors · Entity360 assembly < 200ms · approval-gated AI memory (TruthLayer) · governed action lifecycle with full audit |\n| Pricing       | From $19/seat/month; published at /pricing                                                                                      |\n| Stage         | Design-partner program; general availability [at launch date]                                                                   |\n| HQ / model    | Remote-first                                                                                                                    |\n\n## 3. Founder Bio & Assets\n\n**Bio (press-ready, 40w):** [14 §3](../01-foundation/14-founder-story.md) verbatim. **Longer bio (120w):** the §2 spoken-form story, third-personized.\n**Asset folder (`/press/assets`):** founder headshot (2 crops) · logo suite (light/dark/mono, SVG+PNG, clearspace rules) · product screenshots: the workbench three-beats, the evidence chain, the approval + receipt (captioned; these three tell the whole story) · the Day film (embed + download) · category one-pager (the rubric [05 §3](../02-category-market/05-category-definition.md)).\n\n## 4. Story Angles (pitch-ready, each with its evidence)\n\n1. **\"The 80% who demoted AI\"** — the trust-collapse story with the survey numbers; IntegrateWise as the governed second chance. (Evidence: demotion data [06 §1](../02-category-market/06-market-analysis.md); the refusal demo.)\n2. **\"AI you have to approve\"** — counter-narrative to autonomy hype; approval as the feature. (Evidence: live memory-gate + audit demo.)\n3. **\"The $8M morning\"** — the founder wound-story as the origin of a category. (Evidence: [14](../01-foundation/14-founder-story.md); the architecture it produced.)\n4. **\"Who owns organizational truth?\"** — the ownership question nobody's asking about workplace AI. (Evidence: Spine export live; the doctrine.)\n\n## 5. Interview Protocols\n\nWe say yes to: practitioner podcasts (CS/RevOps), build-in-public formats, technical deep-dives. We decline: hot-take panels on AGI, competitor-bashing formats, anything requiring claims beyond the register. Standing prep: the 2-minute pitch ([15 §3](../01-foundation/15-elevator-pitch.md)), the four angles, the three questions we always bridge to (what broke trust · who owns truth · what approval changes).\n\n## 6. Statement Templates (pre-drafted for speed)\n\n**Incident/security statement skeleton:** what happened (facts only, no speculation) → impact scope (tenants affected/not) → what fail-closed architecture contained → actions underway → commitment + next update time. Rule: publish within 4 hours of confirmed customer impact; accuracy > completeness; never \"sophisticated attack\" theater. ([42 §5](../07-sales/42-security-faq.md) posture.)\n\n**Industry-AI-incident comment (when a rival's agent makes news):** empathy first, no gloating → the structural point (ungoverned autonomy fails predictably) → our design principle, one line → decline further comment on the specific vendor. ([07 T4 scenario](../02-category-market/07-industry-landscape.md).)\n\n**Funding/launch templates:** headline + boilerplate + founder quote slot + one customer/design-partner quote slot + fact sheet link. Pre-approved structure so news days are assembly, not authorship.\n\n**KPIs:** press-page completeness (all assets current ≤ 90 days) · coverage accuracy (our category words used — the [51 §4](../09-gtm/51-launch-strategy.md) pickup metric) · response time to press inquiries < 24h · zero statements issued off-template in a crisis.\n\n---\n\n**Related:** [14 Founder Story](../01-foundation/14-founder-story.md) · [51 Launch](../09-gtm/51-launch-strategy.md) · [66 Analyst Relations](66-analyst-relations.md) · [05 Category](../02-category-market/05-category-definition.md)\n"}